Filipino Market Witnesses Next Gen Ad-tech Innovations

Filipino Market Witnesses Next Gen Ad-tech Innovations

  22:42    Silver Push

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Booming markets across Asia-Pacific are witnessing a never before streak of advertorial innovations to win over the hyperconnected audiences, and Philippines is perched at the top when it comes to brands playing one-upmanship in every possible way to get noticed by their...

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SilverPush driven Technology led Advertisements in SEA

SilverPush driven Technology led Advertisements in SEA

  00:34    Silver Push

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The booming business and a re-emerging economy have made the South East Asia Region as the upcoming competing hub for all technology driven advertisement companies. Ad-tech Company SilverPush, has embarked upon a journey in the same region to provide a seamless experience...

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Booming SEA markets fuel ad-tech Innovations

Booming SEA markets fuel ad-tech Innovations

  00:47    Silver Push

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With one of the highest internet penetrations in Asia, the region of South East Asia has never looked so promising as a playground for cutting edge tech innovations, when it comes to advertisement & marketing. As more & more MNCs enter the fray to win over customers,...

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Technology led Advertising in SEA Region

Technology led Advertising in SEA Region

  05:33    Silver Push

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With a resurgent economic growth in countries like Vietnam, Indonesia & Malaysia, the SEA region has seen a rapid rise in technological innovations in advertising. Some of these developments are not just a first for these countries but rather in the whole world....

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The Rising Importance of Technology led Advertising in SEA Asia

The Rising Importance of Technology led Advertising in SEA Asia

  23:09    Silver Push

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With the recent economic resurgence of countries like Vietnam, Indonesia combined with the steady growth rates of comparatively established regional powerhouses like Malaysia & Thailand, the whole of SEA region is under the radar of all key ad-tech companies. With...

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Parallels & Prism by Silver Push: TV to Digital Sync & TV Attribution Models

Parallels & Prism by Silver Push: TV to Digital Sync & TV Attribution Models

  23:41    Silver Push

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FIFA World Cup is here & advertisers are looking to maximize their reach & ROI through the most watched TV event of the world. Given the habits of hyper connected audience shuffling across screens while watching live TV, their attention is getting harder to be...

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TV Attribution & Mobile Ad Inventory Platforms

TV Attribution & Mobile Ad Inventory Platforms

  23:49    Silver Push

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Helping companies grow their marketing reach & making their advertisement more effective & relevant to the customers is driving the SilverPush growth story since the company was founded in 2013. Among the various advertisement platforms from the pioneers of...

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TV Attribution Model Prism & Programmatic Purchase RTB Inventory by DSP

TV Attribution Model Prism & Programmatic Purchase RTB Inventory by DSP

  04:08    Silver Push

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Are you using TV as a marketing channel? Are you looking to measure the impact it’s having on your audience? Are you looking for data driven insights to optimize both your TV and online marketing? If your answer to those questions is ‘yes’, then Prism TV Attribution is...

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Parallels by Silverpush : TV Sync Advertising

Parallels by Silverpush : TV Sync Advertising

  00:42    Silver Push

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TV led advertising still is the single largest medium for marketers to reach to consumers for crucial product launches or key campaigns. Thanks to an ever-growing number of audience hooked to multi-screens (phones, laptops, tablets etc.) while watching TV, these ads yield...

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TV Advertisement 2.0 - Prism by SilverPush

TV Advertisement 2.0 - Prism by SilverPush

  23:39    Silver Push

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Hyper connected audience nowadays are playing hide & seek with advertisers, with varying time spent across multiple screens of phone, tablets & laptops while watching TV. This fragmentation is making it even more difficult for traditional advertorial practices...

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PRISM : Real-Time Analytics & Reporting Tool

PRISM : Real-Time Analytics & Reporting Tool

  23:42    Silver Push

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The Internet era has had disruptive as well as fundamental changes in TV advertisement. Earlier the effective TV reach was limited to measuring TRPs and G Rps, which is now translated into digital footprints and can be measured & thoroughly analysed. As per various...

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Parallels & Prism – Redefine Real Time Marketing

Parallels & Prism – Redefine Real Time Marketing

  02:23    Silver Push

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Just Like consumers, the advertisers today are spoilt for choices when it comes to selecting the right media vehicle to reach the target audience. Given the scenario, being in the right place at the right time is an unparalleled advantage, when mastering the art of moment...

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