Filipino Market Witnesses Next Gen Ad-tech Innovations

Filipino Market Witnesses Next Gen Ad-tech Innovations

  22:42    Silver Push

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Booming markets across Asia-Pacific are witnessing a never before streak of advertorial innovations to win over the hyperconnected audiences, and Philippines is perched at the top when it comes to brands playing one-upmanship in every possible way to get noticed by their target consumers. Owing to the multi-screening habits of TV audience, standalone TV campaigns have become an outdated practice & it is not a secret to anyone in the advertisement industry. But still, TV remains the go-to medium for important launches & campaigns in the ATL marketing, and to make these campaigns yield desired results, the brands are turning to technological innovations like SilverPush’s REAL-TIME TV-Digital Sync Solutions.

REAL-TIME TV-Digital Sync Solutions

SIlverPush pioneered the mobile demand side platform(DSP) services in India in 2013 and have since then continuously expanded AI backed patented innovations for brands to get the best out of TV campaigns with TV measurement & optimization attribution models along with TV-Digital sync services which employ Automated Content Recognition technology. SilverPush offers its clients a “multi-screen TV-sync solution,” or a technology that detects television content which a company may use to trigger a digital campaign in real time.

SilverPush currently offers its solutions in 12 countries, namely India, the Philippines, Indonesia, Thailand, Malaysia, Vietnam, Japan, South Africa, Tanzania, Ghana, Egypt, and the United Arab Emirates.

Mobile Demand Side Platform

Mr. Kartik Mehta, SilverPush’s Chief Revenue Office said by next year, they also plan to expand to Hong Kong, Korea and Australia, and at some point, the United States.

“It’s been a conscious decision for us to kind of test and implement our innovations here in the Philippines before it spreads out to Southeast Asia. This has become our hub of innovation in Southeast Asia… We expect to see probably 300% jump in our revenues in the Philippines by next year,” he added.

He noted the company has grown 80% to 100% quarter-on-quarter the past year, making SilverPush confident it will maintain its climb in the Philippines.

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SilverPush driven Technology led Advertisements in SEA

SilverPush driven Technology led Advertisements in SEA

  00:34    Silver Push

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The booming business and a re-emerging economy have made the South East Asia Region as the upcoming competing hub for all technology driven advertisement companies. Ad-tech Company SilverPush, has embarked upon a journey in the same region to provide a seamless experience for advertisers through their ground breaking innovations like Content Recognition technology for video content to help and serve contextual ads in Real-Time.

 Founded in 2012, SilverPush has already established its name in the Indian ad-tech industry having created the first mobile demand side platform (DSP) in 2014, and is now ready to take over the SEA Region by setting up their base in one of their key markets.Since, the number of people turning to their second devices while watching television has increased rapidly, SilverPush aims to provide Real Time TV tracking and TV to digital sync solutions to help emerging and existing brands reach out to consumers at different platforms, strategically. Silverpush currently serves clients in six Southeast Asia markets- Singapore, Indonesia, Thailand, Malaysia, the Philippines and Vietnam and has already supported campaigns by regional brands like Unilever, Nestle, KFC, Coca Cola, Ford and many more.

TV Tracking Platform

 According to  Kartik Mehta, Chief Revenue Officer, SilverPush, “SiverPush’s further expansion into Southeast Asia is to help more brands operating in there to reach their multi-screening customers more effectively via their real-time TV tracking. “With one of the world‘s highest internet and mobile penetration rates, in addition to brands‘ investment on TV in the region, the Southeast Asian market has become our biggest priority“.

In addition to India and Southeast Asia, SilverPush is also now present in South Africa, Tanzania, Japan, Egypt and the United Arab Emirates and plans to expand into the United States as well as other emerging markets in South Asia, Africa and the Middle East.

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Booming SEA markets fuel ad-tech Innovations

Booming SEA markets fuel ad-tech Innovations

  00:47    Silver Push

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With one of the highest internet penetrations in Asia, the region of South East Asia has never looked so promising as a playground for cutting edge tech innovations, when it comes to advertisement & marketing. As more & more MNCs enter the fray to win over customers, the ad-tech specialists like SilverPush are paving the way to their growth.

Already an established name in Indian ad-tech ecosystem, SilverPush has set its regional base in Singapore to raise consumer engagements for brands in the SEA region. The company owns & has also filed multiple patents for its propriety ad-tech products. With these patented technologies, the company offers TV to digital sync solutions, that abide by all global personal data regulations. SilverPush also has been actively testing its Automated Content Technology for video content to provide world’s first Real-Time Contextual Ads for video content.

Real Time TV Tracking

 Such innovations are already making crucial breakthroughs for completing customer’s TV to mobile journey & enabling advertiser’s end-to-end TV-Digital consistency. TV synced social ads are a thrilling innovation, and well positioned to make a big impact on viewers who are reached by them. Reaching audiences with more contextually relevant messages is a surefire way to get noticed. TV syncing focused on either commercials or shows can help you personalize the way you speak to your audiences. 

Real Time TV Tracking

This approach works when ad creative speaks a language TV viewer are aware of from their television-watching experiences. Additionally, both types of TV syncing are effective at supporting cross-screen storytelling. Note that this is not the same as simply running your TV ad creative on the second screen. Instead, you need to create content that’s specifically tailored for the ad environment in which it will be placed, and which complements the stories you’re telling on other screens. Treating each channel uniquely as you consider messaging can make a big impact on the overall cross-screen experience.

Besides presently operating in India, SEA & Japan, the company has also established themselves as the go to provider of Real-Time TV tracking solutions in Egypt, Saudi Arabia & South Africa.

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Technology led Advertising in SEA Region

Technology led Advertising in SEA Region

  05:33    Silver Push

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With a resurgent economic growth in countries like Vietnam, Indonesia & Malaysia, the SEA region has seen a rapid rise in technological innovations in advertising. Some of these developments are not just a first for these countries but rather in the whole world. Ad-tech Company SilverPush, which relies heavily on artificial intelligence in its service offerings, are leading the industry with innovations like Automated Content Recognition technology for video content to help advertisers serve contextual ads in Real-Time. 

Real Time TV Tracking

Founded in 2012 by Hitesh Chawla, the company is known for creating India’s first self-serve DSP platforming 2013, with a global reach of publishers & inventories. SilverPush are also the pioneers of Real-Time TV-tracking sync technology, which helps marketers to extend their TV reach & counter their rival’s TV campaigns with Real-Time deployment of digital ads, triggered by TV synced moments.  Providing Real-Time sync for holistic cross-screen marketing, the company helps advertisers to complete the TV-digital loop and limit the spillover effect of TV ads, resulting out of second-screening habit of more than 70% of TV audience. 

TV Sync Add Tracking

Conventionally, TV has been the dominant medium for advertisers in Southeast Asia. However, the gap between TV and smartphone ownership has narrowed, meaning that more people are obtaining and engaging content via their mobile devices – requiring brands to now raise their audience engagement across multiple platforms. SilverPush addressees these trends by allowing brands to reach out to customers across platforms in real time. The company along with holding many patents has also filed multiple patents and further plans to stay ahead of the curve with their cutting-edge in-house R&D.

Thus, with Real-Time TV Sync ad tracking & ACR for video content, the company is poised to make huge technological breakthroughs for better targeting & better results, which hold immense potential for every marketer in the region. 

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The Rising Importance of Technology led Advertising in SEA Asia

The Rising Importance of Technology led Advertising in SEA Asia

  23:09    Silver Push

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With the recent economic resurgence of countries like Vietnam, Indonesia combined with the steady growth rates of comparatively established regional powerhouses like Malaysia & Thailand, the whole of SEA region is under the radar of all key ad-tech companies. With booming businesses, the region is also witnessing some of the most advanced advertorial technologies being put to use in the highly competitive markets.

One such development is the scaling up of operations in the region by Indian AI specialists, SIlverPush. SilverPush has bounced back in 12+ global markets with their propriety tracking technology, after the company got flagged by regulatory bodies. As per the official statements from the company, the current Automated Content Recognition technology abides by all global laws to provide TV digital sync solutions with real-time TV tracking.

Along with an ethical TV tracking technology, the company is also working on worlds 1^St Video content mapping technology to offer contextual ads for OTT video streaming services, which rely on advertisement for revenues. This technology is powered by AI and machine learning to help advertisers serve contextual ads, while taking no user data.

The company plans to use this new technology along with their patented TV to Digital sync services to offer real-time TV tracking advertisement opportunities to sports marketers. Sharing his thoughts about the SEA specific developments, Kartik Mehta, CRO at SilverPush said, “SilverPush’s further expansion into Southeast Asia is to help more brands operating in there to reach their multi-screening customers more effectively via their real time platforms,” Mehta said. “With one of the world’s highest internet and mobile penetration rates, in addition to brands’ investment on TV in the region, the Southeast Asian market has become our biggest priority.”

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Parallels & Prism by Silver Push: TV to Digital Sync & TV Attribution Models

Parallels & Prism by Silver Push: TV to Digital Sync & TV Attribution Models

  23:41    Silver Push

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FIFA World Cup is here & advertisers are looking to maximize their reach & ROI through the most watched TV event of the world. Given the habits of hyper connected audience shuffling across screens while watching live TV, their attention is getting harder to be captured. Thanks to platforms like Silver Push PARALLELS TV Ad Sync, the simultaneous digital ad deployment through cross-screen marketing enables incremental reach of TV ads. 

TV Ad Sync System

PARALLELS TV Ad Tracking technology lets marketers capture live in-game moments like-

• Goal Score
• Penalty Shoot Out
• Red/Yellow Cards
• Fouls
• Off-Side

In other words, at all the crucial live moments, thus letting advertisers make the most of moment marketing. PARALLELS tracks real-time TV ads and deploy digital ads in the same time-stamp on social media, search, video and other platforms. PARALLELS digital sync also offers advertisers an opportunity to raid their rival’s reach, by synchronizing digital ads with the competitor’s TV spots.  The timely digital sync leads to better brand recall while keeping the marketing spend under control and enables higher CTR, 25% increase of the full viewing of your commercials& up to 25% of Global GRP (TV and Web).

Since the introduction of TV as an entertainment medium, it has been the go to & most popular advertorial choice of important product launches & mass advertisement for brands. However, TV advertising campaigns should be measurable, quantifiable and analyzed in real-time for better ROI and optimization. 

TV Attribution Model

SilverPush PRISM TV Attribution Tool brings real time insights on multiple factors like-

• digital surge spawned by TV ads,
• identifying best performing channels. Time slots, locations etc.

In other words, Track TV spot impact on your digital assets and your brand’s SOV across TV & Digital medium.Along with TV, Prism also offers Unified Digital & TV reports that make cross screen advertising scientific and maximizes the ROI and reach.

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TV Attribution & Mobile Ad Inventory Platforms

TV Attribution & Mobile Ad Inventory Platforms

  23:49    Silver Push

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Helping companies grow their marketing reach & making their advertisement more effective & relevant to the customers is driving the SilverPush growth story since the company was founded in 2013. Among the various advertisement platforms from the pioneers of tech enabled advertisement, SilverPush provides marketers with the access to a top quality global audience pool verified by 3^rd party companies like MOAT Analytics, with a greater focus on transparency, making it the best demand side platform company in India. SilverPush DSP reach provides mobile advertisement through various formats like Native, Video, banner & rich media. 

DSP

Overtime, SilverPush DSP has evolved asa handy tool for marketers to control each & every aspect of their campaigns. The easy to use dashboard lets you optimize the campaign with multiple targeting based on factors such as-

·         Geo targeting

·         Demographic targeting

·         Frequency capping

·         OS & Device targeting

·         Day Parting

SilverPush DSP also provides real-time insights to automatically (through machine learning algorithms) optimize your campaigns based on multiple data points from past campaigns & predicted outcomes. Their DSP platform is far reaching with inventory available form global exchanges, app developers, and websites & ad networks.

The other important highlight of SilverPush growth story has been led by the success of TV media measurement & digital syncing platforms, Prism & Parallels respectively. Prism by SilverPush has gradually become the go to tool for advertisers to measure the impact of TV advertisement. It offers detailed understanding of TV to digital transference of media consumption & its subsequent impact on the brand growth, impressions & conversions etc.

SilverPush Prism also provides conversion analytics through multi-touch attribution for connecting TV ads with sales with granular &actionable insights into how TV drives conversions. Whether you want to see the effectiveness of a single spot, improve the performance of on-air campaigns, optimize spend, inform strategy and buying or understand the total impact of TV, SilverPush Prism has got you covered.

Real Time TV Tracking

It has also become the best tool for Programmatic TV advertisement, serving liner TV marketers with the best TV attribution models for better results, making it the best real-time TV tracking platform in the industry.

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TV Attribution Model Prism & Programmatic Purchase RTB Inventory by DSP

TV Attribution Model Prism & Programmatic Purchase RTB Inventory by DSP

  04:08    Silver Push

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Are you using TV as a marketing channel? Are you looking to measure the impact it’s having on your audience? Are you looking for data driven insights to optimize both your TV and online marketing? If your answer to those questions is ‘yes’, then Prism TV Attribution is the tool for you.

TV marketing attribution by Prism provides marketers with ability to attribute sales/conversions/installs etc. to specific ad campaigns on TV. For instance, a financial app might have a promotion during one of the morning news shows and also run it during a program on CNN-News 18. Most likely, a marketer will get more installs from the CNN-News 18 program and will optimize spend toward that. Such vital insights are just one of the key services provided by SilverPush Prism.

The other such features offered by Prism are:
 - identifying performing vs performing demographics, geographies, time slots & channels etc. to help advertisers optimize their campaigns.
- based on insights, allow marketers to plan & buy TV ad spots through various platforms.
- get a broader understanding of the market by getting insights from a competitor’s TV campaigns.
- manage marketing spend for better ROI based on Real-Time insights from Prism TV attribution models.

Prism

In other words, Prism by SilverPush helps advertisers to reach their goals by leveraging the power of smart analytics to plan, buy & optimize their campaigns for Programmatic TV Advertising led inventory purchase.

Looking for a Relevant Digital Audience? Bid and buy programmatic inventory through SilverPush DSP. SilverPush DSP also allows advertisers to aim for desired KPIs, optimize and automate processes, and track returns in one place.

DSP

Demand Side Platform Advertising also allows advertisers to accurately target their mobile ads based on-

Hyperlocal targeting (Reach customers based on location)
Demographic targeting (Reach customers according to their specific groups)
Publisher targeting (Reach customers through on specific publishers)
Carrier targeting (Reach customers of specific networks)
Contextual targeting (Reach customers based on site content)
Device targeting (Reach customers through device used)
OS targeting (Reach customers via OS used)
Re-targeting (Reach customers based on previous online interactions)
Through SilverPush DSP, mobile media buying processes automatically take place across a multitude of RTB exchanges based on past performance. Compared to traditional media buying, a DSP requires no human intervention to negotiate prices with the publisher, thus enabling advertisers to spend more time on optimizing & planning for better returns.

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Parallels by Silverpush : TV Sync Advertising

Parallels by Silverpush : TV Sync Advertising

  00:42    Silver Push

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TV led advertising still is the single largest medium for marketers to reach to consumers for crucial product launches or key campaigns. Thanks to an ever-growing number of audience hooked to multi-screens (phones, laptops, tablets etc.) while watching TV, these ads yield a measurable impact through TV sync platforms like Parallels.

Since the majority of TV-driven searches take place in the minutes after spots air, it’s crucial that advertisers secure the top ranking to take advantage of this response. Parallels TV Sync helps advertisers maximize response by syncing their TV spots with paid social media & search campaigns.

Internet penetration is soon going to reach a saturation level, ushering in a new era of synced advertising. TV ads provide triggers for consumers to connect to the product through the multiple devices like phones, tablets or laptops, which requires marketers to implement cross-screen advertising for incremental reach of TV campaigns.

Parallels_by_SilverPush

Parallels by SilverPush helps advertisers with TV Ad Monitoring & provides opportunities to capture the audience’s attention (triggered by TV ads) through social media & search campaigns on their second screens. 

Parallels TV Sync also offers key features for advertisers, such as:

Ad Sync – this allows brands to show simultaneous ads across screens while their TV ad airs. 

Competitor TV Sync – while competitors’ TV ad is broadcast, brands can overlap their ads by syncing their digital content with the competitors’ TV spots. Ultimately, this feature allows brands to tap into their competitors’ audiences.

Live Sport Sync – coordinate ads with live TV sport moments.

Weather Sync – syncs ads with live weather conditions and forecasts for weather sensitive product categories like ice creams in hot weather. 

Pollution Sync- Trigger digital ads on social media, search & display platforms based on live pollution levels. 

Finance Sync – optimize your marketing spend based on pre-determined budget limits. 

In Other words, Parallels by SilverPush is a one stop destination for advertisers looking to make the most of cross-screen marketing. Parallels lets you track TV ads (yours or competitor’s) & syncs your digital content in real time to reach cross-screen connected audience, providing higher ROI on marketing spends.   

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TV Advertisement 2.0 - Prism by SilverPush

TV Advertisement 2.0 - Prism by SilverPush

  23:39    Silver Push

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Hyper connected audience nowadays are playing hide & seek with advertisers, with varying time spent across multiple screens of phone, tablets & laptops while watching TV. This fragmentation is making it even more difficult for traditional advertorial practices & mediums to reach to them. The traditional TV advertising has gradually transformed to a new model of digitally synced model for providing a smooth omni-channel experience for customers present on cross-screen media. Once TV campaigns are synced with digital ad deployment to reach customers in the same time stamp, TV attribution tools like Prism by SilverPush provide the advertisers instant analytics to optimize and increase the ROI on their marketing spends.  

TV Attribution Tool 

In the age of data centric models, if a marketer is armed with robust data based on various performance metrics of the TV ads, they can buy TV ad inventory based on these results. In other words, the benefits of Programmatic TV advertising are endless when compared to traditional manual buying, because it provides specific details on user targeting, timing of the best performances & an option to buy inventory based on data giving best results. The variegated analytics offered by Prism helps advertisers in understanding the impact of TV advertisement with the concept of digital GRP, i.e. providing detailed understanding of performance of TV ads based on multiple factors like demographics, location etc. to give surety for future inventory buying & ad deployment. 

Real Time TV Tracking

Hence, with the help of Prism TV attribution tool, advertisers can plan their marketing mix modelling based on past performances, targeting, cost specifications for future campaigns across different mediums. Let’s take a look at the various factors which make TV attribution tools & marketing mix modelling a necessity for today’s advertisers

- Identifying and bucketing consumers with relation to their purchase history, whether they are a single time buyer or multi-point visitor.

- Establishing performing vs non-performing platforms, regions, time slots; demographics etc. to refer to for future planning.

- Help in understanding the broader picture by keeping a tab on competitor’s performance and make faster; smarter media buying decisions accordingly.

- Automate the purchase of available inventories based on past performance; competitor brand’s metrics.

TV ROI

It’s time you take your TV campaigns to next level of effectiveness; greater reach with Silverpush Prism, attribution model, providing you real time analytics; reporting to give the best ROI on marketing spends. 

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PRISM : Real-Time Analytics & Reporting Tool

PRISM : Real-Time Analytics & Reporting Tool

  23:42    Silver Push

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The Internet era has had disruptive as well as fundamental changes in TV advertisement. Earlier the effective TV reach was limited to measuring TRPs and G Rps, which is now translated into digital footprints and can be measured & thoroughly analysed. As per various reports, an estimated 87% of users nowadays are simultaneously busy on a second screen while watching TV. These reports highlight the fact, TV watching is in transition form an active to passive activity, with the rise of simultaneous device usage making media fragmentation a stark reality for advertisers & marketers to take a note of.

This media fragmentation has made marketers realise the importance of attribution model led approach for better understanding & reworking TV strategies. Once the real time impact is analysed, further course correction ensures higher impressions, leads & conversions. Prism by SilverPush is industry’s best reporting & analytics tool, serving over 1000 clients, in 6 countries. Prism is propelled by proprietary algorithms to track ads in real time across more than 200 channels, and then map their digital KPIs simultaneously. Granular level data gathered by Prism lets the marketers plan & buy TV media by providing most effective time slots &channels, which yield the maximum results. The data provides marketers performance details in terms of daily surge timings, most effective day’s week wise, demographic break downs & other such important filters to thoroughly analyse the digital impact.

PRISM By Silverpush

Once such robust data is available, the resultant TV ad planning & buying leads to guaranteed higher online visits, installs, leads, sign ups, sales, search & social media traction. Prism also helps understand brands to counter their competition by tracking their ads & analyse the same to provide better understanding of the bigger picture & crucial actionable insights.

These performance parameters can be customised as per requirement, all of which are available in a single dashboard to easily understand the results. Along with TV ads, Prism also uses public & private sets of data to analyse digital activity to help brands plan & buy TV ads from the different required platforms. Prism has emerged as the go to reporting & analytics tool for advertisers aiming to make the most of cross-screen marketing.

To summarize, attribution models are going to redefine TV advertisement, for it to remain effective & engaging with viewers, and be the preferred medium of mass advertisement for brands to rely on.

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Parallels & Prism – Redefine Real Time Marketing

Parallels & Prism – Redefine Real Time Marketing

  02:23    Silver Push

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Just Like consumers, the advertisers today are spoilt for choices when it comes to selecting the right media vehicle to reach the target audience. Given the scenario, being in the right place at the right time is an unparalleled advantage, when mastering the art of moment marketing.

Parallels from SilverPush offers the best solution to streamline digital ads across high reach digital platforms in sync with triggers like TV ads, shows, live events, sports, pollution & weather. These triggers assist the brand in capturing active audiences on digital platforms or screens who are dynamically seeking product info or engaging with the brand on social media, within the same time-stamp of the trigger being detected. Customized positioning based on multiple triggers like competitor’s TV presence & deployment of digital ads to counter their reach is a cakewalk with Parallels, making it the industry’s best marketing mix modelling tool.

Parallel : Marketing Mix Modelling

Research reveals that a healthy chunk of internet users i.e. 87% simultaneously use connected devices while watching TV. Second screen users when exposed to sync ads are exceedingly receptive, in comparison to an always on digital campaign.  The ensuing effect of this strategically timed digital communication is higher brand engagement & improved visibility. Real time cross-screen marketing has emerged as the single most holistic approach for cutting through the media clutter and achieving higher ROI on media spends.

Not yet majorly affected by the digital media onslaught, TV is still a favored medium for mass brands. However, TV ad measurement has been restricted to GRP’s & TRP’s which again are lagged and limited. With the power “to know more” now resting in the hands of the consumers, the immediate impact of the TV ads is most likely to be some form of digital engagements. This then shifts the advertiser’s focus on attribution models to leverage TV media spends.

Knowing the impact your TV ads can have on digital natives is essential in gathering actionable insights to better optimize digital spends while complementing the TV plan. Granular level data in terms of effective time-bands & digital platforms that the audience is available at, prove to be the most vital moment for marketers to deliver effective exposures to these users in real time. In other words, the advertisers can land an impact on consumers with parallel presences across TV & Digital.

Prism Attribution models also enable brands to map competition’s TV presences which can be effectively used to counter or alter the TV media spends & buys in the most optimum manner. Prism by SilverPush is a robust attribution tool that helps brands to monitor & optimize TV ads & their resultant impact on digital KPI’s in real time.Such enriched data allows advertisers to yield the most out of their TV spends & launch digital campaigns that facilitate more meaningful interactions with the consumers.

Multiple brands have experienced the benefits of Synchronized campaigns through Parallels & Prism. Digital experts on multiple occasions have recognized this technology, the latest achievements being the MOBEXX Advertising Excellence Awards 2017 for Parallels & Drum Digital Awards (APAC) 2017 – “Best Attribution Solution” for Prism.

Prism by Silverpush

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