Marketing Trends that Will Drive Strategies & Media Planning in 2019
As the world moves to a never-ending binge video
watching spree, the marketers are finding it harder than ever to reach their
audience, without being perceived as irritating or intrusive. It’s a fact that video is here to stay and no
one knows it better than people in South East Asia, as the region has become
the playground of OTT content providers and everyone is hyper social, with
Malaysia leading the charts of social media frenzy. As per global reports,
Malaysians have more than 3 social media accounts and consume video media the
most in the entire region. In other words, contextual video targeting, is the only way forward for brands to connect with their
hyper busy audience.
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| Contextual Advertising |
This scenario is making the brands look for
alternatives to traditional digital marketing & technology that makes their
communication not an intrusion, but be aligned with user’s interest. So,
ultimately the user’s concern & interest are at the forefront of marketing
strategies for every global & local brand in South-East Asia, which soon will
be the case globally. And, this is where
the technology comes to the rescue again. The opinion of Kartik Mehta, Chief
Revenue Officer at AI driven marketing platform SilverPush, who are one of the
leading contextual advertising companies
in the world, echoes the importance of Artificial Intelligence in marketing.
Talking about 2019 trends he said, USA has seen the problem of cord-cutting the
most, followed by South East Asia, which only calls for contextual advertising, that respects user’s privacy and add to
their interest.
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| In-video Contextual Ads |
To summarize, advertorial communications have to be contextually sound or it all will be ineffective to drive home their point, which brings back the importance of Artificial Intelligence to solver this $ 170 Bn global problem. And, tech powerhouses like SilverPush are pioneering future proof tools to detect context in video content by face, logo, object and emotion detection by their patented technology, to ultimately help brands connect with their audience as per their preferred media consumption habits, which is all video.
