SilverPush driven Technology led Advertisements in SEA
The booming business and a re-emerging economy have made the South East Asia Region as the upcoming competing hub for all technology driven advertisement companies. Ad-tech Company SilverPush, has embarked upon a journey in the same region to provide a seamless experience for advertisers through their ground breaking innovations like Content Recognition technology for video content to help and serve contextual ads in Real-Time.
Founded in 2012, SilverPush has already established its name in the Indian ad-tech industry having created the first mobile demand side platform (DSP) in 2014, and is now ready to take over the SEA Region by setting up their base in one of their key markets.Since, the number of people turning to their second devices while watching television has increased rapidly, SilverPush aims to provide Real Time TV tracking and TV to digital sync solutions to help emerging and existing brands reach out to consumers at different platforms, strategically. Silverpush currently serves clients in six Southeast Asia markets- Singapore, Indonesia, Thailand, Malaysia, the Philippines and Vietnam and has already supported campaigns by regional brands like Unilever, Nestle, KFC, Coca Cola, Ford and many more.
According to Kartik Mehta, Chief Revenue Officer, SilverPush, “SiverPush’s further expansion into Southeast Asia is to help more brands operating in there to reach their multi-screening customers more effectively via their real-time TV tracking. “With one of the world‘s highest internet and mobile penetration rates, in addition to brands‘ investment on TV in the region, the Southeast Asian market has become our biggest priority“.
In addition to India and Southeast Asia, SilverPush is also now present in South Africa, Tanzania, Japan, Egypt and the United Arab Emirates and plans to expand into the United States as well as other emerging markets in South Asia, Africa and the Middle East.
Founded in 2012, SilverPush has already established its name in the Indian ad-tech industry having created the first mobile demand side platform (DSP) in 2014, and is now ready to take over the SEA Region by setting up their base in one of their key markets.Since, the number of people turning to their second devices while watching television has increased rapidly, SilverPush aims to provide Real Time TV tracking and TV to digital sync solutions to help emerging and existing brands reach out to consumers at different platforms, strategically. Silverpush currently serves clients in six Southeast Asia markets- Singapore, Indonesia, Thailand, Malaysia, the Philippines and Vietnam and has already supported campaigns by regional brands like Unilever, Nestle, KFC, Coca Cola, Ford and many more.
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In addition to India and Southeast Asia, SilverPush is also now present in South Africa, Tanzania, Japan, Egypt and the United Arab Emirates and plans to expand into the United States as well as other emerging markets in South Asia, Africa and the Middle East.
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