Mirrors; AI-powered context detection technology by Silverpush
The world today is cluttered with
advertisements making it difficult for the advertisers to target the right
audience. To solve this problem, Silverpush- the leading global platform for
cross-screen marketing technology has launched the company’s artificial
intelligence (AI) driven context detection technology; Mirrors. Mirrors is able
to identify logos, emotions, objects, and faces in the videos by using AI with
computer vision. It detects the context in a video that helps the advertisers
in contextual targeting. As video is
predicted to become the next universal format for content, Mirrors is
Silverpush’s response to the industry problem of random ads placement in
videos.
Mirrors identifies objects and persons
in the video content with its powerful detection technology and AI, and then
assists in the implementation and placement of contextual advertising. Relevant ads are shown in context to the
content that is being consumed by the people, strategically showing them the
context that they might be interested in. This helps the advertisers in
enhancing the user experience and targets their messages more efficiently.
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| contextual video ads |
Mr. Kartik Mehta, Chief Revenue Officer of
SilverPush, said, “Mirrors is the culmination
of years of research to understand how users are engaging with brands when
watching online video content. With Mirrors, we are creating endless contextual
possibilities and are exploring every possible avenue to elevate the user experience
for consumers; while helping established and emerging brands operating in APAC
target their messages more effectively.” Mr. Mehta also added that this
technology, although is a B2B solution for contextualin-video advertising right now, it can possibly reach a stage where
consumer interactions start taking place, as well.
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| contextual marketing platform |
The internet and smartphone penetration rates are
rising with each passing day, letting people consume more online video acrossthe region. In this scenario, where brands are looking to
interact with consumers in a better way and initiate contextual ads, Mirror’s technology will be one relevant platform
for that. According to the data analytics, the forecasted worth for pay-tv and
OTT video will be worth $77.4 billion by 2021.
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