Filipino Market Witnesses Next Gen Ad-tech Innovations

Filipino Market Witnesses Next Gen Ad-tech Innovations

  22:42    Silver Push

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Booming markets across Asia-Pacific are witnessing a never before streak of advertorial innovations to win over the hyperconnected audiences, and Philippines is perched at the top when it comes to brands playing one-upmanship in every possible way to get noticed by their target consumers. Owing to the multi-screening habits of TV audience, standalone TV campaigns have become an outdated practice & it is not a secret to anyone in the advertisement industry. But still, TV remains the go-to medium for important launches & campaigns in the ATL marketing, and to make these campaigns yield desired results, the brands are turning to technological innovations like SilverPush’s REAL-TIME TV-Digital Sync Solutions.

REAL-TIME TV-Digital Sync Solutions

SIlverPush pioneered the mobile demand side platform(DSP) services in India in 2013 and have since then continuously expanded AI backed patented innovations for brands to get the best out of TV campaigns with TV measurement & optimization attribution models along with TV-Digital sync services which employ Automated Content Recognition technology. SilverPush offers its clients a “multi-screen TV-sync solution,” or a technology that detects television content which a company may use to trigger a digital campaign in real time.

SilverPush currently offers its solutions in 12 countries, namely India, the Philippines, Indonesia, Thailand, Malaysia, Vietnam, Japan, South Africa, Tanzania, Ghana, Egypt, and the United Arab Emirates.

Mobile Demand Side Platform

Mr. Kartik Mehta, SilverPush’s Chief Revenue Office said by next year, they also plan to expand to Hong Kong, Korea and Australia, and at some point, the United States.

“It’s been a conscious decision for us to kind of test and implement our innovations here in the Philippines before it spreads out to Southeast Asia. This has become our hub of innovation in Southeast Asia… We expect to see probably 300% jump in our revenues in the Philippines by next year,” he added.

He noted the company has grown 80% to 100% quarter-on-quarter the past year, making SilverPush confident it will maintain its climb in the Philippines.

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Booming SEA markets fuel ad-tech Innovations

Booming SEA markets fuel ad-tech Innovations

  00:47    Silver Push

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With one of the highest internet penetrations in Asia, the region of South East Asia has never looked so promising as a playground for cutting edge tech innovations, when it comes to advertisement & marketing. As more & more MNCs enter the fray to win over customers, the ad-tech specialists like SilverPush are paving the way to their growth.

Already an established name in Indian ad-tech ecosystem, SilverPush has set its regional base in Singapore to raise consumer engagements for brands in the SEA region. The company owns & has also filed multiple patents for its propriety ad-tech products. With these patented technologies, the company offers TV to digital sync solutions, that abide by all global personal data regulations. SilverPush also has been actively testing its Automated Content Technology for video content to provide world’s first Real-Time Contextual Ads for video content.

Real Time TV Tracking

 Such innovations are already making crucial breakthroughs for completing customer’s TV to mobile journey & enabling advertiser’s end-to-end TV-Digital consistency. TV synced social ads are a thrilling innovation, and well positioned to make a big impact on viewers who are reached by them. Reaching audiences with more contextually relevant messages is a surefire way to get noticed. TV syncing focused on either commercials or shows can help you personalize the way you speak to your audiences. 

Real Time TV Tracking

This approach works when ad creative speaks a language TV viewer are aware of from their television-watching experiences. Additionally, both types of TV syncing are effective at supporting cross-screen storytelling. Note that this is not the same as simply running your TV ad creative on the second screen. Instead, you need to create content that’s specifically tailored for the ad environment in which it will be placed, and which complements the stories you’re telling on other screens. Treating each channel uniquely as you consider messaging can make a big impact on the overall cross-screen experience.

Besides presently operating in India, SEA & Japan, the company has also established themselves as the go to provider of Real-Time TV tracking solutions in Egypt, Saudi Arabia & South Africa.

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The Rising Importance of Technology led Advertising in SEA Asia

The Rising Importance of Technology led Advertising in SEA Asia

  23:09    Silver Push

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With the recent economic resurgence of countries like Vietnam, Indonesia combined with the steady growth rates of comparatively established regional powerhouses like Malaysia & Thailand, the whole of SEA region is under the radar of all key ad-tech companies. With booming businesses, the region is also witnessing some of the most advanced advertorial technologies being put to use in the highly competitive markets.

One such development is the scaling up of operations in the region by Indian AI specialists, SIlverPush. SilverPush has bounced back in 12+ global markets with their propriety tracking technology, after the company got flagged by regulatory bodies. As per the official statements from the company, the current Automated Content Recognition technology abides by all global laws to provide TV digital sync solutions with real-time TV tracking.

Along with an ethical TV tracking technology, the company is also working on worlds 1^St Video content mapping technology to offer contextual ads for OTT video streaming services, which rely on advertisement for revenues. This technology is powered by AI and machine learning to help advertisers serve contextual ads, while taking no user data.

The company plans to use this new technology along with their patented TV to Digital sync services to offer real-time TV tracking advertisement opportunities to sports marketers. Sharing his thoughts about the SEA specific developments, Kartik Mehta, CRO at SilverPush said, “SilverPush’s further expansion into Southeast Asia is to help more brands operating in there to reach their multi-screening customers more effectively via their real time platforms,” Mehta said. “With one of the world’s highest internet and mobile penetration rates, in addition to brands’ investment on TV in the region, the Southeast Asian market has become our biggest priority.”

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