Technology led Advertising in SEA Region

Technology led Advertising in SEA Region

  05:33    Silver Push

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With a resurgent economic growth in countries like Vietnam, Indonesia & Malaysia, the SEA region has seen a rapid rise in technological innovations in advertising. Some of these developments are not just a first for these countries but rather in the whole world. Ad-tech Company SilverPush, which relies heavily on artificial intelligence in its service offerings, are leading the industry with innovations like Automated Content Recognition technology for video content to help advertisers serve contextual ads in Real-Time. 

Real Time TV Tracking

Founded in 2012 by Hitesh Chawla, the company is known for creating India’s first self-serve DSP platforming 2013, with a global reach of publishers & inventories. SilverPush are also the pioneers of Real-Time TV-tracking sync technology, which helps marketers to extend their TV reach & counter their rival’s TV campaigns with Real-Time deployment of digital ads, triggered by TV synced moments.  Providing Real-Time sync for holistic cross-screen marketing, the company helps advertisers to complete the TV-digital loop and limit the spillover effect of TV ads, resulting out of second-screening habit of more than 70% of TV audience. 

TV Sync Add Tracking

Conventionally, TV has been the dominant medium for advertisers in Southeast Asia. However, the gap between TV and smartphone ownership has narrowed, meaning that more people are obtaining and engaging content via their mobile devices – requiring brands to now raise their audience engagement across multiple platforms. SilverPush addressees these trends by allowing brands to reach out to customers across platforms in real time. The company along with holding many patents has also filed multiple patents and further plans to stay ahead of the curve with their cutting-edge in-house R&D.

Thus, with Real-Time TV Sync ad tracking & ACR for video content, the company is poised to make huge technological breakthroughs for better targeting & better results, which hold immense potential for every marketer in the region.