TV Attribution Model Prism & Programmatic Purchase RTB Inventory by DSP
Are you using TV as a marketing channel? Are you looking to measure the impact it’s having on your audience? Are you looking for data driven insights to optimize both your TV and online marketing? If your answer to those questions is ‘yes’, then Prism TV Attribution is the tool for you.
TV marketing attribution by Prism provides marketers with ability to attribute sales/conversions/installs etc. to specific ad campaigns on TV. For instance, a financial app might have a promotion during one of the morning news shows and also run it during a program on CNN-News 18. Most likely, a marketer will get more installs from the CNN-News 18 program and will optimize spend toward that. Such vital insights are just one of the key services provided by SilverPush Prism.
The other such features offered by Prism are:
- identifying performing vs performing demographics, geographies, time slots & channels etc. to help advertisers optimize their campaigns.
- based on insights, allow marketers to plan & buy TV ad spots through various platforms.
- get a broader understanding of the market by getting insights from a competitor’s TV campaigns.
- manage marketing spend for better ROI based on Real-Time insights from Prism TV attribution models.
In other words, Prism by SilverPush helps advertisers to reach their goals by leveraging the power of smart analytics to plan, buy & optimize their campaigns for Programmatic TV Advertising led inventory purchase.
Looking for a Relevant Digital Audience? Bid and buy programmatic inventory through SilverPush DSP. SilverPush DSP also allows advertisers to aim for desired KPIs, optimize and automate processes, and track returns in one place.
Demand Side Platform Advertising also allows advertisers to accurately target their mobile ads based on-
Hyperlocal targeting (Reach customers based on location)
Demographic targeting (Reach customers according to their specific groups)
Publisher targeting (Reach customers through on specific publishers)
Carrier targeting (Reach customers of specific networks)
Contextual targeting (Reach customers based on site content)
Device targeting (Reach customers through device used)
OS targeting (Reach customers via OS used)
Re-targeting (Reach customers based on previous online interactions)
Through SilverPush DSP, mobile media buying processes automatically take place across a multitude of RTB exchanges based on past performance. Compared to traditional media buying, a DSP requires no human intervention to negotiate prices with the publisher, thus enabling advertisers to spend more time on optimizing & planning for better returns.
TV marketing attribution by Prism provides marketers with ability to attribute sales/conversions/installs etc. to specific ad campaigns on TV. For instance, a financial app might have a promotion during one of the morning news shows and also run it during a program on CNN-News 18. Most likely, a marketer will get more installs from the CNN-News 18 program and will optimize spend toward that. Such vital insights are just one of the key services provided by SilverPush Prism.
The other such features offered by Prism are:
- identifying performing vs performing demographics, geographies, time slots & channels etc. to help advertisers optimize their campaigns.
- based on insights, allow marketers to plan & buy TV ad spots through various platforms.
- get a broader understanding of the market by getting insights from a competitor’s TV campaigns.
- manage marketing spend for better ROI based on Real-Time insights from Prism TV attribution models.
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| Prism |
Looking for a Relevant Digital Audience? Bid and buy programmatic inventory through SilverPush DSP. SilverPush DSP also allows advertisers to aim for desired KPIs, optimize and automate processes, and track returns in one place.
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| DSP |
Hyperlocal targeting (Reach customers based on location)
Demographic targeting (Reach customers according to their specific groups)
Publisher targeting (Reach customers through on specific publishers)
Carrier targeting (Reach customers of specific networks)
Contextual targeting (Reach customers based on site content)
Device targeting (Reach customers through device used)
OS targeting (Reach customers via OS used)
Re-targeting (Reach customers based on previous online interactions)
Through SilverPush DSP, mobile media buying processes automatically take place across a multitude of RTB exchanges based on past performance. Compared to traditional media buying, a DSP requires no human intervention to negotiate prices with the publisher, thus enabling advertisers to spend more time on optimizing & planning for better returns.
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