Parallels by Silverpush : TV Sync Advertising
TV led advertising still is the single largest medium for marketers to reach to consumers for crucial product launches or key campaigns. Thanks to an ever-growing number of audience hooked to multi-screens (phones, laptops, tablets etc.) while watching TV, these ads yield a measurable impact through TV sync platforms like Parallels.
Since the majority of TV-driven searches take place in the minutes after spots air, it’s crucial that advertisers secure the top ranking to take advantage of this response. Parallels TV Sync helps advertisers maximize response by syncing their TV spots with paid social media & search campaigns.
Internet penetration is soon going to reach a saturation level, ushering in a new era of synced advertising. TV ads provide triggers for consumers to connect to the product through the multiple devices like phones, tablets or laptops, which requires marketers to implement cross-screen advertising for incremental reach of TV campaigns.
Since the majority of TV-driven searches take place in the minutes after spots air, it’s crucial that advertisers secure the top ranking to take advantage of this response. Parallels TV Sync helps advertisers maximize response by syncing their TV spots with paid social media & search campaigns.
Internet penetration is soon going to reach a saturation level, ushering in a new era of synced advertising. TV ads provide triggers for consumers to connect to the product through the multiple devices like phones, tablets or laptops, which requires marketers to implement cross-screen advertising for incremental reach of TV campaigns.
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Parallels by SilverPush helps advertisers with TV Ad Monitoring & provides opportunities to capture the audience’s attention (triggered by TV ads) through social media & search campaigns on their second screens.
Parallels TV Sync also offers key features for advertisers, such as:
Ad Sync – this allows brands to show simultaneous ads across screens while their TV ad airs.
Competitor TV Sync – while competitors’ TV ad is broadcast, brands can overlap their ads by syncing their digital content with the competitors’ TV spots. Ultimately, this feature allows brands to tap into their competitors’ audiences.
Live Sport Sync – coordinate ads with live TV sport moments.
Weather Sync – syncs ads with live weather conditions and forecasts for weather sensitive product categories like ice creams in hot weather.
Pollution Sync- Trigger digital ads on social media, search & display platforms based on live pollution levels.
Finance Sync – optimize your marketing spend based on pre-determined budget limits.
In Other words, Parallels by SilverPush is a one stop destination for advertisers looking to make the most of cross-screen marketing. Parallels lets you track TV ads (yours or competitor’s) & syncs your digital content in real time to reach cross-screen connected audience, providing higher ROI on marketing spends.
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