The Rising Importance of Technology led Advertising in SEA Asia
With the recent economic resurgence of countries
like Vietnam, Indonesia combined with the steady growth rates of comparatively
established regional powerhouses like Malaysia & Thailand, the whole of SEA
region is under the radar of all key ad-tech companies. With booming
businesses, the region is also witnessing some of the most advanced advertorial
technologies being put to use in the highly competitive markets.
One such development is the scaling up of operations
in the region by Indian AI specialists, SIlverPush. SilverPush has bounced back
in 12+ global markets with their propriety tracking technology, after the
company got flagged by regulatory bodies. As per the official statements from
the company, the current Automated Content Recognition technology abides by all
global laws to provide TV digital sync solutions with real-time TV tracking.
Along with an ethical TV tracking technology, the company is also working on worlds 1St Video content mapping technology to offer contextual ads for OTT video streaming services, which rely on advertisement for revenues. This technology is powered by AI and machine learning to help advertisers serve contextual ads, while taking no user data.
The company plans to use this new technology along
with their patented TV to Digital sync services to offer real-time TV tracking advertisement opportunities to sports marketers. Sharing his thoughts about the
SEA specific developments, Kartik Mehta, CRO at SilverPush said, “SilverPush’s further expansion into Southeast Asia is
to help more brands operating in there to reach their multi-screening customers
more effectively via their real time platforms,” Mehta said. “With one of the
world’s highest internet and mobile penetration rates, in addition to brands’
investment on TV in the region, the Southeast Asian market has become our
biggest priority.”
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