Booming SEA markets fuel ad-tech Innovations

Booming SEA markets fuel ad-tech Innovations

  00:47    Silver Push

---

With one of the highest internet penetrations in Asia, the region of South East Asia has never looked so promising as a playground for cutting edge tech innovations, when it comes to advertisement & marketing. As more & more MNCs enter the fray to win over customers, the ad-tech specialists like SilverPush are paving the way to their growth.

Already an established name in Indian ad-tech ecosystem, SilverPush has set its regional base in Singapore to raise consumer engagements for brands in the SEA region. The company owns & has also filed multiple patents for its propriety ad-tech products. With these patented technologies, the company offers TV to digital sync solutions, that abide by all global personal data regulations. SilverPush also has been actively testing its Automated Content Technology for video content to provide world’s first Real-Time Contextual Ads for video content.

Real Time TV Tracking

 Such innovations are already making crucial breakthroughs for completing customer’s TV to mobile journey & enabling advertiser’s end-to-end TV-Digital consistency. TV synced social ads are a thrilling innovation, and well positioned to make a big impact on viewers who are reached by them. Reaching audiences with more contextually relevant messages is a surefire way to get noticed. TV syncing focused on either commercials or shows can help you personalize the way you speak to your audiences. 

Real Time TV Tracking

This approach works when ad creative speaks a language TV viewer are aware of from their television-watching experiences. Additionally, both types of TV syncing are effective at supporting cross-screen storytelling. Note that this is not the same as simply running your TV ad creative on the second screen. Instead, you need to create content that’s specifically tailored for the ad environment in which it will be placed, and which complements the stories you’re telling on other screens. Treating each channel uniquely as you consider messaging can make a big impact on the overall cross-screen experience.

Besides presently operating in India, SEA & Japan, the company has also established themselves as the go to provider of Real-Time TV tracking solutions in Egypt, Saudi Arabia & South Africa.