Filipino Market Witnesses Next Gen Ad-tech Innovations

Filipino Market Witnesses Next Gen Ad-tech Innovations

  22:42    Silver Push

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Booming markets across Asia-Pacific are witnessing a never before streak of advertorial innovations to win over the hyperconnected audiences, and Philippines is perched at the top when it comes to brands playing one-upmanship in every possible way to get noticed by their target consumers. Owing to the multi-screening habits of TV audience, standalone TV campaigns have become an outdated practice & it is not a secret to anyone in the advertisement industry. But still, TV remains the go-to medium for important launches & campaigns in the ATL marketing, and to make these campaigns yield desired results, the brands are turning to technological innovations like SilverPush’s REAL-TIME TV-Digital Sync Solutions.

REAL-TIME TV-Digital Sync Solutions

SIlverPush pioneered the mobile demand side platform(DSP) services in India in 2013 and have since then continuously expanded AI backed patented innovations for brands to get the best out of TV campaigns with TV measurement & optimization attribution models along with TV-Digital sync services which employ Automated Content Recognition technology. SilverPush offers its clients a “multi-screen TV-sync solution,” or a technology that detects television content which a company may use to trigger a digital campaign in real time.

SilverPush currently offers its solutions in 12 countries, namely India, the Philippines, Indonesia, Thailand, Malaysia, Vietnam, Japan, South Africa, Tanzania, Ghana, Egypt, and the United Arab Emirates.

Mobile Demand Side Platform

Mr. Kartik Mehta, SilverPush’s Chief Revenue Office said by next year, they also plan to expand to Hong Kong, Korea and Australia, and at some point, the United States.

“It’s been a conscious decision for us to kind of test and implement our innovations here in the Philippines before it spreads out to Southeast Asia. This has become our hub of innovation in Southeast Asia… We expect to see probably 300% jump in our revenues in the Philippines by next year,” he added.

He noted the company has grown 80% to 100% quarter-on-quarter the past year, making SilverPush confident it will maintain its climb in the Philippines.