TV Advertisement 2.0 - Prism by SilverPush
Hyper connected audience nowadays are playing hide & seek with advertisers, with varying time spent across multiple screens of phone, tablets & laptops while watching TV. This fragmentation is making it even more difficult for traditional advertorial practices & mediums to reach to them. The traditional TV advertising has gradually transformed to a new model of digitally synced model for providing a smooth omni-channel experience for customers present on cross-screen media. Once TV campaigns are synced with digital ad deployment to reach customers in the same time stamp, TV attribution tools like Prism by SilverPush provide the advertisers instant analytics to optimize and increase the ROI on their marketing spends.
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| TV Attribution Tool |
In the age of data centric models, if a marketer is armed with robust data based on various performance metrics of the TV ads, they can buy TV ad inventory based on these results. In other words, the benefits of Programmatic TV advertising are endless when compared to traditional manual buying, because it provides specific details on user targeting, timing of the best performances & an option to buy inventory based on data giving best results. The variegated analytics offered by Prism helps advertisers in understanding the impact of TV advertisement with the concept of digital GRP, i.e. providing detailed understanding of performance of TV ads based on multiple factors like demographics, location etc. to give surety for future inventory buying & ad deployment.
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| Real Time TV Tracking |
Hence, with the help of Prism TV attribution tool, advertisers can plan their marketing mix modelling based on past performances, targeting, cost specifications for future campaigns across different mediums. Let’s take a look at the various factors which make TV attribution tools & marketing mix modelling a necessity for today’s advertisers
- Identifying and bucketing consumers with relation to their purchase history, whether they are a single time buyer or multi-point visitor.
- Establishing performing vs non-performing platforms, regions, time slots; demographics etc. to refer to for future planning.
- Help in understanding the broader picture by keeping a tab on competitor’s performance and make faster; smarter media buying decisions accordingly.
- Automate the purchase of available inventories based on past performance; competitor brand’s metrics.
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| TV ROI |
It’s time you take your TV campaigns to next level of effectiveness; greater reach with Silverpush Prism, attribution model, providing you real time analytics; reporting to give the best ROI on marketing spends.
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