TV Attribution & Mobile Ad Inventory Platforms
Helping companies grow their marketing reach &
making their advertisement more effective & relevant to the customers is
driving the SilverPush growth story since the company was founded in 2013. Among
the various advertisement platforms from the pioneers of tech enabled
advertisement, SilverPush provides marketers with the access to a top quality
global audience pool verified by 3rd party companies like MOAT
Analytics, with a greater focus on transparency, making it the best demand side platform company in India. SilverPush DSP reach provides mobile advertisement through
various formats like Native, Video, banner & rich media.
 |
| DSP |
Overtime, SilverPush DSP has evolved asa handy tool
for marketers to control each & every aspect of their campaigns. The easy
to use dashboard lets you optimize the campaign with multiple targeting based
on factors such as-
·
Geo targeting
·
Demographic targeting
·
Frequency capping
·
OS & Device targeting
·
Day Parting
SilverPush
DSP
also provides real-time insights to automatically (through machine learning algorithms)
optimize your campaigns based on multiple data points from past campaigns &
predicted outcomes. Their DSP platform
is far reaching with inventory available form global exchanges, app developers,
and websites & ad networks.
The other important highlight of SilverPush growth
story has been led by the success of TV media measurement & digital syncing
platforms, Prism & Parallels respectively. Prism by SilverPush has
gradually become the go to tool for advertisers to measure the impact of TV
advertisement. It offers detailed understanding of TV to digital transference
of media consumption & its subsequent impact on the brand growth,
impressions & conversions etc.
SilverPush Prism also provides conversion analytics
through multi-touch attribution for connecting TV ads with sales with granular &actionable
insights into how TV drives conversions. Whether
you want to see the effectiveness of a single spot, improve the performance of
on-air campaigns, optimize spend, inform strategy and buying or understand the
total impact of TV, SilverPush Prism has got you covered.
 |
| Real Time TV Tracking |
It has also become the best tool for Programmatic TV
advertisement, serving liner TV marketers with the best TV attribution models
for better results, making it the best real-time TV tracking platform in the industry.
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