SilverPush driven Technology led Advertisements in SEA

SilverPush driven Technology led Advertisements in SEA

  00:34    Silver Push

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The booming business and a re-emerging economy have made the South East Asia Region as the upcoming competing hub for all technology driven advertisement companies. Ad-tech Company SilverPush, has embarked upon a journey in the same region to provide a seamless experience for advertisers through their ground breaking innovations like Content Recognition technology for video content to help and serve contextual ads in Real-Time.

 Founded in 2012, SilverPush has already established its name in the Indian ad-tech industry having created the first mobile demand side platform (DSP) in 2014, and is now ready to take over the SEA Region by setting up their base in one of their key markets.Since, the number of people turning to their second devices while watching television has increased rapidly, SilverPush aims to provide Real Time TV tracking and TV to digital sync solutions to help emerging and existing brands reach out to consumers at different platforms, strategically. Silverpush currently serves clients in six Southeast Asia markets- Singapore, Indonesia, Thailand, Malaysia, the Philippines and Vietnam and has already supported campaigns by regional brands like Unilever, Nestle, KFC, Coca Cola, Ford and many more.

TV Tracking Platform

 According to  Kartik Mehta, Chief Revenue Officer, SilverPush, “SiverPush’s further expansion into Southeast Asia is to help more brands operating in there to reach their multi-screening customers more effectively via their real-time TV tracking. “With one of the world‘s highest internet and mobile penetration rates, in addition to brands‘ investment on TV in the region, the Southeast Asian market has become our biggest priority“.

In addition to India and Southeast Asia, SilverPush is also now present in South Africa, Tanzania, Japan, Egypt and the United Arab Emirates and plans to expand into the United States as well as other emerging markets in South Asia, Africa and the Middle East.

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Booming SEA markets fuel ad-tech Innovations

Booming SEA markets fuel ad-tech Innovations

  00:47    Silver Push

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With one of the highest internet penetrations in Asia, the region of South East Asia has never looked so promising as a playground for cutting edge tech innovations, when it comes to advertisement & marketing. As more & more MNCs enter the fray to win over customers, the ad-tech specialists like SilverPush are paving the way to their growth.

Already an established name in Indian ad-tech ecosystem, SilverPush has set its regional base in Singapore to raise consumer engagements for brands in the SEA region. The company owns & has also filed multiple patents for its propriety ad-tech products. With these patented technologies, the company offers TV to digital sync solutions, that abide by all global personal data regulations. SilverPush also has been actively testing its Automated Content Technology for video content to provide world’s first Real-Time Contextual Ads for video content.

Real Time TV Tracking

 Such innovations are already making crucial breakthroughs for completing customer’s TV to mobile journey & enabling advertiser’s end-to-end TV-Digital consistency. TV synced social ads are a thrilling innovation, and well positioned to make a big impact on viewers who are reached by them. Reaching audiences with more contextually relevant messages is a surefire way to get noticed. TV syncing focused on either commercials or shows can help you personalize the way you speak to your audiences. 

Real Time TV Tracking

This approach works when ad creative speaks a language TV viewer are aware of from their television-watching experiences. Additionally, both types of TV syncing are effective at supporting cross-screen storytelling. Note that this is not the same as simply running your TV ad creative on the second screen. Instead, you need to create content that’s specifically tailored for the ad environment in which it will be placed, and which complements the stories you’re telling on other screens. Treating each channel uniquely as you consider messaging can make a big impact on the overall cross-screen experience.

Besides presently operating in India, SEA & Japan, the company has also established themselves as the go to provider of Real-Time TV tracking solutions in Egypt, Saudi Arabia & South Africa.

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