Why Video Advertising is Important for Brands?
Video offers a
dynamic and vibrant form of content to people. From silent films to feature
films to online videos, videos have always fascinated audiences and served as
one of the best means for delivering a message to the masses.
Online video
advertising helps brands to communicate their messages to consumers in a highly
captivating way. The following reasons will help explain why brands should adopt
video advertising by leveraging the expertise of video advertising companies
-
Video is
immensely popular
People love to
watch videos and they are increasingly watching online videos on their
smartphones, laptops, and connected TVs. YouTube is the second largest search
engine after Google. Statistics show that millennials like to watch YouTube
over traditional TV. As YouTube has billions of users logged-in every month,
running YouTube campaigns can help marketers in promoting their brands
within a short time span.
Video offers an
easy way to assimilate and share information
Video offers an
easier format to understand information in comparison to text. It is more
attention-drawing, and unlike text, it does not require reading and
understanding words.
People love to
share videos more in comparison to written content with family members and
friends, and online video platforms and social media websites facilitate video
sharing. Mammoth number of videos are shared regularly on various video and
social media platforms. YouTube allows embedding videos on websites, emailing
them, and also let users share videos on social media platforms such as
Facebook, Twitter, and many others. Video sharing by users enables a video ad agency to target a vast audience.
Video is
multi-device friendly
Video offers a
highly adaptable format, allowing people to watch on their laptops, smartphones
or connected TVs. More and more people now watch videos on their smartphones.
As people have a short span of attention, video ads that are up to 30 seconds
in length, help marketers to attract and engage consumers. Smartphones are best
for showing these within 30 seconds ads.
Video quickly
conveys a lot of information
Video allows
marketers to convey a lot of information in a short span of time. For example,
an ice cream cake company can show its full ice cream cake making process in a
thirty seconds video ad, enticing viewers to grab their piece of ice cream cake
immediately after watching this mouth-watering ad. This cannot be accomplished
with ads made up of texts and images. Video serves as a very effective means
for storytelling and enables brands to connect with consumers even at an
emotional level.
Video increases
the chances of converting viewers into customers
In comparison to
image and text-based ads, video ads tend to be much more tempting and engaging.
An eye-catching video ad with a strong call to action help marketers in
attracting more consumers towards the products or services they are promoting
and increases the chances of converting them into customers. By using contextual
video advertising, marketers can greatly improve the conversion rate.
It is quite
clear from the above discussion that why video advertising is a powerful tool
for brands to increase brand awareness, inform consumers about their products
and services, build consumer trust, and increase sales.
0 comments:
Post a Comment