Filipino Market Witnesses Next Gen Ad-tech Innovations

Filipino Market Witnesses Next Gen Ad-tech Innovations

  22:42    Silver Push

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Booming markets across Asia-Pacific are witnessing a never before streak of advertorial innovations to win over the hyperconnected audiences, and Philippines is perched at the top when it comes to brands playing one-upmanship in every possible way to get noticed by their target consumers. Owing to the multi-screening habits of TV audience, standalone TV campaigns have become an outdated practice & it is not a secret to anyone in the advertisement industry. But still, TV remains the go-to medium for important launches & campaigns in the ATL marketing, and to make these campaigns yield desired results, the brands are turning to technological innovations like SilverPush’s REAL-TIME TV-Digital Sync Solutions.

REAL-TIME TV-Digital Sync Solutions

SIlverPush pioneered the mobile demand side platform(DSP) services in India in 2013 and have since then continuously expanded AI backed patented innovations for brands to get the best out of TV campaigns with TV measurement & optimization attribution models along with TV-Digital sync services which employ Automated Content Recognition technology. SilverPush offers its clients a “multi-screen TV-sync solution,” or a technology that detects television content which a company may use to trigger a digital campaign in real time.

SilverPush currently offers its solutions in 12 countries, namely India, the Philippines, Indonesia, Thailand, Malaysia, Vietnam, Japan, South Africa, Tanzania, Ghana, Egypt, and the United Arab Emirates.

Mobile Demand Side Platform

Mr. Kartik Mehta, SilverPush’s Chief Revenue Office said by next year, they also plan to expand to Hong Kong, Korea and Australia, and at some point, the United States.

“It’s been a conscious decision for us to kind of test and implement our innovations here in the Philippines before it spreads out to Southeast Asia. This has become our hub of innovation in Southeast Asia… We expect to see probably 300% jump in our revenues in the Philippines by next year,” he added.

He noted the company has grown 80% to 100% quarter-on-quarter the past year, making SilverPush confident it will maintain its climb in the Philippines.

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Booming SEA markets fuel ad-tech Innovations

Booming SEA markets fuel ad-tech Innovations

  00:47    Silver Push

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With one of the highest internet penetrations in Asia, the region of South East Asia has never looked so promising as a playground for cutting edge tech innovations, when it comes to advertisement & marketing. As more & more MNCs enter the fray to win over customers, the ad-tech specialists like SilverPush are paving the way to their growth.

Already an established name in Indian ad-tech ecosystem, SilverPush has set its regional base in Singapore to raise consumer engagements for brands in the SEA region. The company owns & has also filed multiple patents for its propriety ad-tech products. With these patented technologies, the company offers TV to digital sync solutions, that abide by all global personal data regulations. SilverPush also has been actively testing its Automated Content Technology for video content to provide world’s first Real-Time Contextual Ads for video content.

Real Time TV Tracking

 Such innovations are already making crucial breakthroughs for completing customer’s TV to mobile journey & enabling advertiser’s end-to-end TV-Digital consistency. TV synced social ads are a thrilling innovation, and well positioned to make a big impact on viewers who are reached by them. Reaching audiences with more contextually relevant messages is a surefire way to get noticed. TV syncing focused on either commercials or shows can help you personalize the way you speak to your audiences. 

Real Time TV Tracking

This approach works when ad creative speaks a language TV viewer are aware of from their television-watching experiences. Additionally, both types of TV syncing are effective at supporting cross-screen storytelling. Note that this is not the same as simply running your TV ad creative on the second screen. Instead, you need to create content that’s specifically tailored for the ad environment in which it will be placed, and which complements the stories you’re telling on other screens. Treating each channel uniquely as you consider messaging can make a big impact on the overall cross-screen experience.

Besides presently operating in India, SEA & Japan, the company has also established themselves as the go to provider of Real-Time TV tracking solutions in Egypt, Saudi Arabia & South Africa.

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Parallels & Prism by Silver Push: TV to Digital Sync & TV Attribution Models

Parallels & Prism by Silver Push: TV to Digital Sync & TV Attribution Models

  23:41    Silver Push

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FIFA World Cup is here & advertisers are looking to maximize their reach & ROI through the most watched TV event of the world. Given the habits of hyper connected audience shuffling across screens while watching live TV, their attention is getting harder to be captured. Thanks to platforms like Silver Push PARALLELS TV Ad Sync, the simultaneous digital ad deployment through cross-screen marketing enables incremental reach of TV ads. 

TV Ad Sync System

PARALLELS TV Ad Tracking technology lets marketers capture live in-game moments like-

• Goal Score
• Penalty Shoot Out
• Red/Yellow Cards
• Fouls
• Off-Side

In other words, at all the crucial live moments, thus letting advertisers make the most of moment marketing. PARALLELS tracks real-time TV ads and deploy digital ads in the same time-stamp on social media, search, video and other platforms. PARALLELS digital sync also offers advertisers an opportunity to raid their rival’s reach, by synchronizing digital ads with the competitor’s TV spots.  The timely digital sync leads to better brand recall while keeping the marketing spend under control and enables higher CTR, 25% increase of the full viewing of your commercials& up to 25% of Global GRP (TV and Web).

Since the introduction of TV as an entertainment medium, it has been the go to & most popular advertorial choice of important product launches & mass advertisement for brands. However, TV advertising campaigns should be measurable, quantifiable and analyzed in real-time for better ROI and optimization. 

TV Attribution Model

SilverPush PRISM TV Attribution Tool brings real time insights on multiple factors like-

• digital surge spawned by TV ads,
• identifying best performing channels. Time slots, locations etc.

In other words, Track TV spot impact on your digital assets and your brand’s SOV across TV & Digital medium.Along with TV, Prism also offers Unified Digital & TV reports that make cross screen advertising scientific and maximizes the ROI and reach.

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TV Attribution & Mobile Ad Inventory Platforms

TV Attribution & Mobile Ad Inventory Platforms

  23:49    Silver Push

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Helping companies grow their marketing reach & making their advertisement more effective & relevant to the customers is driving the SilverPush growth story since the company was founded in 2013. Among the various advertisement platforms from the pioneers of tech enabled advertisement, SilverPush provides marketers with the access to a top quality global audience pool verified by 3^rd party companies like MOAT Analytics, with a greater focus on transparency, making it the best demand side platform company in India. SilverPush DSP reach provides mobile advertisement through various formats like Native, Video, banner & rich media. 

DSP

Overtime, SilverPush DSP has evolved asa handy tool for marketers to control each & every aspect of their campaigns. The easy to use dashboard lets you optimize the campaign with multiple targeting based on factors such as-

·         Geo targeting

·         Demographic targeting

·         Frequency capping

·         OS & Device targeting

·         Day Parting

SilverPush DSP also provides real-time insights to automatically (through machine learning algorithms) optimize your campaigns based on multiple data points from past campaigns & predicted outcomes. Their DSP platform is far reaching with inventory available form global exchanges, app developers, and websites & ad networks.

The other important highlight of SilverPush growth story has been led by the success of TV media measurement & digital syncing platforms, Prism & Parallels respectively. Prism by SilverPush has gradually become the go to tool for advertisers to measure the impact of TV advertisement. It offers detailed understanding of TV to digital transference of media consumption & its subsequent impact on the brand growth, impressions & conversions etc.

SilverPush Prism also provides conversion analytics through multi-touch attribution for connecting TV ads with sales with granular &actionable insights into how TV drives conversions. Whether you want to see the effectiveness of a single spot, improve the performance of on-air campaigns, optimize spend, inform strategy and buying or understand the total impact of TV, SilverPush Prism has got you covered.

Real Time TV Tracking

It has also become the best tool for Programmatic TV advertisement, serving liner TV marketers with the best TV attribution models for better results, making it the best real-time TV tracking platform in the industry.

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