Parallels & Prism by Silver Push: TV to Digital Sync & TV Attribution Models
FIFA
World Cup is here & advertisers are looking to maximize their reach &
ROI through the most watched TV event of the world. Given the habits of
hyper connected audience shuffling across screens while watching live TV, their
attention is getting harder to be captured. Thanks to platforms like Silver Push PARALLELS TV Ad Sync, the simultaneous digital ad
deployment through cross-screen marketing enables incremental reach of TV ads.
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| TV Ad Sync System |
- Goal Score
- Penalty Shoot Out
- Red/Yellow Cards
- Fouls
- Off-Side
In other words, at all the crucial live moments, thus letting
advertisers make the most of moment marketing. PARALLELS tracks real-time TV
ads and deploy digital ads in the same time-stamp on social media, search,
video and other platforms. PARALLELS digital sync also offers advertisers an
opportunity to raid their rival’s reach, by synchronizing digital ads with the
competitor’s TV spots. The timely
digital sync leads to better brand recall while keeping the marketing spend
under control and enables higher CTR, 25% increase of the
full viewing of your commercials& up to 25% of Global GRP (TV and
Web).
Since
the introduction of TV as an entertainment medium, it has been the go to &
most popular advertorial choice of important product launches & mass
advertisement for brands. However, TV advertising campaigns should be
measurable, quantifiable and analyzed in real-time for better ROI and
optimization.
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| TV Attribution Model |
- digital surge spawned by TV ads,
- identifying best performing channels. Time slots, locations etc.
In
other words, Track TV spot impact on your digital assets and your brand’s SOV
across TV & Digital medium.Along with TV, Prism also offers Unified Digital
& TV reports that make cross screen advertising scientific and maximizes
the ROI and reach.
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