SilverPush driven Technology led Advertisements in SEA

SilverPush driven Technology led Advertisements in SEA

  00:34    Silver Push

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The booming business and a re-emerging economy have made the South East Asia Region as the upcoming competing hub for all technology driven advertisement companies. Ad-tech Company SilverPush, has embarked upon a journey in the same region to provide a seamless experience for advertisers through their ground breaking innovations like Content Recognition technology for video content to help and serve contextual ads in Real-Time.

 Founded in 2012, SilverPush has already established its name in the Indian ad-tech industry having created the first mobile demand side platform (DSP) in 2014, and is now ready to take over the SEA Region by setting up their base in one of their key markets.Since, the number of people turning to their second devices while watching television has increased rapidly, SilverPush aims to provide Real Time TV tracking and TV to digital sync solutions to help emerging and existing brands reach out to consumers at different platforms, strategically. Silverpush currently serves clients in six Southeast Asia markets- Singapore, Indonesia, Thailand, Malaysia, the Philippines and Vietnam and has already supported campaigns by regional brands like Unilever, Nestle, KFC, Coca Cola, Ford and many more.

TV Tracking Platform

 According to  Kartik Mehta, Chief Revenue Officer, SilverPush, “SiverPush’s further expansion into Southeast Asia is to help more brands operating in there to reach their multi-screening customers more effectively via their real-time TV tracking. “With one of the world‘s highest internet and mobile penetration rates, in addition to brands‘ investment on TV in the region, the Southeast Asian market has become our biggest priority“.

In addition to India and Southeast Asia, SilverPush is also now present in South Africa, Tanzania, Japan, Egypt and the United Arab Emirates and plans to expand into the United States as well as other emerging markets in South Asia, Africa and the Middle East.

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TV Attribution & Mobile Ad Inventory Platforms

TV Attribution & Mobile Ad Inventory Platforms

  23:49    Silver Push

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Helping companies grow their marketing reach & making their advertisement more effective & relevant to the customers is driving the SilverPush growth story since the company was founded in 2013. Among the various advertisement platforms from the pioneers of tech enabled advertisement, SilverPush provides marketers with the access to a top quality global audience pool verified by 3^rd party companies like MOAT Analytics, with a greater focus on transparency, making it the best demand side platform company in India. SilverPush DSP reach provides mobile advertisement through various formats like Native, Video, banner & rich media. 

DSP

Overtime, SilverPush DSP has evolved asa handy tool for marketers to control each & every aspect of their campaigns. The easy to use dashboard lets you optimize the campaign with multiple targeting based on factors such as-

·         Geo targeting

·         Demographic targeting

·         Frequency capping

·         OS & Device targeting

·         Day Parting

SilverPush DSP also provides real-time insights to automatically (through machine learning algorithms) optimize your campaigns based on multiple data points from past campaigns & predicted outcomes. Their DSP platform is far reaching with inventory available form global exchanges, app developers, and websites & ad networks.

The other important highlight of SilverPush growth story has been led by the success of TV media measurement & digital syncing platforms, Prism & Parallels respectively. Prism by SilverPush has gradually become the go to tool for advertisers to measure the impact of TV advertisement. It offers detailed understanding of TV to digital transference of media consumption & its subsequent impact on the brand growth, impressions & conversions etc.

SilverPush Prism also provides conversion analytics through multi-touch attribution for connecting TV ads with sales with granular &actionable insights into how TV drives conversions. Whether you want to see the effectiveness of a single spot, improve the performance of on-air campaigns, optimize spend, inform strategy and buying or understand the total impact of TV, SilverPush Prism has got you covered.

Real Time TV Tracking

It has also become the best tool for Programmatic TV advertisement, serving liner TV marketers with the best TV attribution models for better results, making it the best real-time TV tracking platform in the industry.

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