The Rising Importance of Technology led Advertising in SEA Asia

The Rising Importance of Technology led Advertising in SEA Asia

  23:09    Silver Push

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With the recent economic resurgence of countries like Vietnam, Indonesia combined with the steady growth rates of comparatively established regional powerhouses like Malaysia & Thailand, the whole of SEA region is under the radar of all key ad-tech companies. With booming businesses, the region is also witnessing some of the most advanced advertorial technologies being put to use in the highly competitive markets.

One such development is the scaling up of operations in the region by Indian AI specialists, SIlverPush. SilverPush has bounced back in 12+ global markets with their propriety tracking technology, after the company got flagged by regulatory bodies. As per the official statements from the company, the current Automated Content Recognition technology abides by all global laws to provide TV digital sync solutions with real-time TV tracking.

Along with an ethical TV tracking technology, the company is also working on worlds 1^St Video content mapping technology to offer contextual ads for OTT video streaming services, which rely on advertisement for revenues. This technology is powered by AI and machine learning to help advertisers serve contextual ads, while taking no user data.

The company plans to use this new technology along with their patented TV to Digital sync services to offer real-time TV tracking advertisement opportunities to sports marketers. Sharing his thoughts about the SEA specific developments, Kartik Mehta, CRO at SilverPush said, “SilverPush’s further expansion into Southeast Asia is to help more brands operating in there to reach their multi-screening customers more effectively via their real time platforms,” Mehta said. “With one of the world’s highest internet and mobile penetration rates, in addition to brands’ investment on TV in the region, the Southeast Asian market has become our biggest priority.”

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Parallels by Silverpush : TV Sync Advertising

Parallels by Silverpush : TV Sync Advertising

  00:42    Silver Push

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TV led advertising still is the single largest medium for marketers to reach to consumers for crucial product launches or key campaigns. Thanks to an ever-growing number of audience hooked to multi-screens (phones, laptops, tablets etc.) while watching TV, these ads yield a measurable impact through TV sync platforms like Parallels.

Since the majority of TV-driven searches take place in the minutes after spots air, it’s crucial that advertisers secure the top ranking to take advantage of this response. Parallels TV Sync helps advertisers maximize response by syncing their TV spots with paid social media & search campaigns.

Internet penetration is soon going to reach a saturation level, ushering in a new era of synced advertising. TV ads provide triggers for consumers to connect to the product through the multiple devices like phones, tablets or laptops, which requires marketers to implement cross-screen advertising for incremental reach of TV campaigns.

Parallels_by_SilverPush

Parallels by SilverPush helps advertisers with TV Ad Monitoring & provides opportunities to capture the audience’s attention (triggered by TV ads) through social media & search campaigns on their second screens. 

Parallels TV Sync also offers key features for advertisers, such as:

Ad Sync – this allows brands to show simultaneous ads across screens while their TV ad airs. 

Competitor TV Sync – while competitors’ TV ad is broadcast, brands can overlap their ads by syncing their digital content with the competitors’ TV spots. Ultimately, this feature allows brands to tap into their competitors’ audiences.

Live Sport Sync – coordinate ads with live TV sport moments.

Weather Sync – syncs ads with live weather conditions and forecasts for weather sensitive product categories like ice creams in hot weather. 

Pollution Sync- Trigger digital ads on social media, search & display platforms based on live pollution levels. 

Finance Sync – optimize your marketing spend based on pre-determined budget limits. 

In Other words, Parallels by SilverPush is a one stop destination for advertisers looking to make the most of cross-screen marketing. Parallels lets you track TV ads (yours or competitor’s) & syncs your digital content in real time to reach cross-screen connected audience, providing higher ROI on marketing spends.   

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