Booming SEA markets fuel ad-tech Innovations

Booming SEA markets fuel ad-tech Innovations

  00:47    Silver Push

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With one of the highest internet penetrations in Asia, the region of South East Asia has never looked so promising as a playground for cutting edge tech innovations, when it comes to advertisement & marketing. As more & more MNCs enter the fray to win over customers, the ad-tech specialists like SilverPush are paving the way to their growth.

Already an established name in Indian ad-tech ecosystem, SilverPush has set its regional base in Singapore to raise consumer engagements for brands in the SEA region. The company owns & has also filed multiple patents for its propriety ad-tech products. With these patented technologies, the company offers TV to digital sync solutions, that abide by all global personal data regulations. SilverPush also has been actively testing its Automated Content Technology for video content to provide world’s first Real-Time Contextual Ads for video content.

Real Time TV Tracking

 Such innovations are already making crucial breakthroughs for completing customer’s TV to mobile journey & enabling advertiser’s end-to-end TV-Digital consistency. TV synced social ads are a thrilling innovation, and well positioned to make a big impact on viewers who are reached by them. Reaching audiences with more contextually relevant messages is a surefire way to get noticed. TV syncing focused on either commercials or shows can help you personalize the way you speak to your audiences. 

Real Time TV Tracking

This approach works when ad creative speaks a language TV viewer are aware of from their television-watching experiences. Additionally, both types of TV syncing are effective at supporting cross-screen storytelling. Note that this is not the same as simply running your TV ad creative on the second screen. Instead, you need to create content that’s specifically tailored for the ad environment in which it will be placed, and which complements the stories you’re telling on other screens. Treating each channel uniquely as you consider messaging can make a big impact on the overall cross-screen experience.

Besides presently operating in India, SEA & Japan, the company has also established themselves as the go to provider of Real-Time TV tracking solutions in Egypt, Saudi Arabia & South Africa.

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Technology led Advertising in SEA Region

Technology led Advertising in SEA Region

  05:33    Silver Push

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With a resurgent economic growth in countries like Vietnam, Indonesia & Malaysia, the SEA region has seen a rapid rise in technological innovations in advertising. Some of these developments are not just a first for these countries but rather in the whole world. Ad-tech Company SilverPush, which relies heavily on artificial intelligence in its service offerings, are leading the industry with innovations like Automated Content Recognition technology for video content to help advertisers serve contextual ads in Real-Time. 

Real Time TV Tracking

Founded in 2012 by Hitesh Chawla, the company is known for creating India’s first self-serve DSP platforming 2013, with a global reach of publishers & inventories. SilverPush are also the pioneers of Real-Time TV-tracking sync technology, which helps marketers to extend their TV reach & counter their rival’s TV campaigns with Real-Time deployment of digital ads, triggered by TV synced moments.  Providing Real-Time sync for holistic cross-screen marketing, the company helps advertisers to complete the TV-digital loop and limit the spillover effect of TV ads, resulting out of second-screening habit of more than 70% of TV audience. 

TV Sync Add Tracking

Conventionally, TV has been the dominant medium for advertisers in Southeast Asia. However, the gap between TV and smartphone ownership has narrowed, meaning that more people are obtaining and engaging content via their mobile devices – requiring brands to now raise their audience engagement across multiple platforms. SilverPush addressees these trends by allowing brands to reach out to customers across platforms in real time. The company along with holding many patents has also filed multiple patents and further plans to stay ahead of the curve with their cutting-edge in-house R&D.

Thus, with Real-Time TV Sync ad tracking & ACR for video content, the company is poised to make huge technological breakthroughs for better targeting & better results, which hold immense potential for every marketer in the region. 

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The Rising Importance of Technology led Advertising in SEA Asia

The Rising Importance of Technology led Advertising in SEA Asia

  23:09    Silver Push

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With the recent economic resurgence of countries like Vietnam, Indonesia combined with the steady growth rates of comparatively established regional powerhouses like Malaysia & Thailand, the whole of SEA region is under the radar of all key ad-tech companies. With booming businesses, the region is also witnessing some of the most advanced advertorial technologies being put to use in the highly competitive markets.

One such development is the scaling up of operations in the region by Indian AI specialists, SIlverPush. SilverPush has bounced back in 12+ global markets with their propriety tracking technology, after the company got flagged by regulatory bodies. As per the official statements from the company, the current Automated Content Recognition technology abides by all global laws to provide TV digital sync solutions with real-time TV tracking.

Along with an ethical TV tracking technology, the company is also working on worlds 1^St Video content mapping technology to offer contextual ads for OTT video streaming services, which rely on advertisement for revenues. This technology is powered by AI and machine learning to help advertisers serve contextual ads, while taking no user data.

The company plans to use this new technology along with their patented TV to Digital sync services to offer real-time TV tracking advertisement opportunities to sports marketers. Sharing his thoughts about the SEA specific developments, Kartik Mehta, CRO at SilverPush said, “SilverPush’s further expansion into Southeast Asia is to help more brands operating in there to reach their multi-screening customers more effectively via their real time platforms,” Mehta said. “With one of the world’s highest internet and mobile penetration rates, in addition to brands’ investment on TV in the region, the Southeast Asian market has become our biggest priority.”

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Parallels & Prism by Silver Push: TV to Digital Sync & TV Attribution Models

Parallels & Prism by Silver Push: TV to Digital Sync & TV Attribution Models

  23:41    Silver Push

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FIFA World Cup is here & advertisers are looking to maximize their reach & ROI through the most watched TV event of the world. Given the habits of hyper connected audience shuffling across screens while watching live TV, their attention is getting harder to be captured. Thanks to platforms like Silver Push PARALLELS TV Ad Sync, the simultaneous digital ad deployment through cross-screen marketing enables incremental reach of TV ads. 

TV Ad Sync System

PARALLELS TV Ad Tracking technology lets marketers capture live in-game moments like-

• Goal Score
• Penalty Shoot Out
• Red/Yellow Cards
• Fouls
• Off-Side

In other words, at all the crucial live moments, thus letting advertisers make the most of moment marketing. PARALLELS tracks real-time TV ads and deploy digital ads in the same time-stamp on social media, search, video and other platforms. PARALLELS digital sync also offers advertisers an opportunity to raid their rival’s reach, by synchronizing digital ads with the competitor’s TV spots.  The timely digital sync leads to better brand recall while keeping the marketing spend under control and enables higher CTR, 25% increase of the full viewing of your commercials& up to 25% of Global GRP (TV and Web).

Since the introduction of TV as an entertainment medium, it has been the go to & most popular advertorial choice of important product launches & mass advertisement for brands. However, TV advertising campaigns should be measurable, quantifiable and analyzed in real-time for better ROI and optimization. 

TV Attribution Model

SilverPush PRISM TV Attribution Tool brings real time insights on multiple factors like-

• digital surge spawned by TV ads,
• identifying best performing channels. Time slots, locations etc.

In other words, Track TV spot impact on your digital assets and your brand’s SOV across TV & Digital medium.Along with TV, Prism also offers Unified Digital & TV reports that make cross screen advertising scientific and maximizes the ROI and reach.

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TV Attribution & Mobile Ad Inventory Platforms

TV Attribution & Mobile Ad Inventory Platforms

  23:49    Silver Push

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Helping companies grow their marketing reach & making their advertisement more effective & relevant to the customers is driving the SilverPush growth story since the company was founded in 2013. Among the various advertisement platforms from the pioneers of tech enabled advertisement, SilverPush provides marketers with the access to a top quality global audience pool verified by 3^rd party companies like MOAT Analytics, with a greater focus on transparency, making it the best demand side platform company in India. SilverPush DSP reach provides mobile advertisement through various formats like Native, Video, banner & rich media. 

DSP

Overtime, SilverPush DSP has evolved asa handy tool for marketers to control each & every aspect of their campaigns. The easy to use dashboard lets you optimize the campaign with multiple targeting based on factors such as-

·         Geo targeting

·         Demographic targeting

·         Frequency capping

·         OS & Device targeting

·         Day Parting

SilverPush DSP also provides real-time insights to automatically (through machine learning algorithms) optimize your campaigns based on multiple data points from past campaigns & predicted outcomes. Their DSP platform is far reaching with inventory available form global exchanges, app developers, and websites & ad networks.

The other important highlight of SilverPush growth story has been led by the success of TV media measurement & digital syncing platforms, Prism & Parallels respectively. Prism by SilverPush has gradually become the go to tool for advertisers to measure the impact of TV advertisement. It offers detailed understanding of TV to digital transference of media consumption & its subsequent impact on the brand growth, impressions & conversions etc.

SilverPush Prism also provides conversion analytics through multi-touch attribution for connecting TV ads with sales with granular &actionable insights into how TV drives conversions. Whether you want to see the effectiveness of a single spot, improve the performance of on-air campaigns, optimize spend, inform strategy and buying or understand the total impact of TV, SilverPush Prism has got you covered.

Real Time TV Tracking

It has also become the best tool for Programmatic TV advertisement, serving liner TV marketers with the best TV attribution models for better results, making it the best real-time TV tracking platform in the industry.

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TV Attribution Model Prism & Programmatic Purchase RTB Inventory by DSP

TV Attribution Model Prism & Programmatic Purchase RTB Inventory by DSP

  04:08    Silver Push

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Are you using TV as a marketing channel? Are you looking to measure the impact it’s having on your audience? Are you looking for data driven insights to optimize both your TV and online marketing? If your answer to those questions is ‘yes’, then Prism TV Attribution is the tool for you.

TV marketing attribution by Prism provides marketers with ability to attribute sales/conversions/installs etc. to specific ad campaigns on TV. For instance, a financial app might have a promotion during one of the morning news shows and also run it during a program on CNN-News 18. Most likely, a marketer will get more installs from the CNN-News 18 program and will optimize spend toward that. Such vital insights are just one of the key services provided by SilverPush Prism.

The other such features offered by Prism are:
 - identifying performing vs performing demographics, geographies, time slots & channels etc. to help advertisers optimize their campaigns.
- based on insights, allow marketers to plan & buy TV ad spots through various platforms.
- get a broader understanding of the market by getting insights from a competitor’s TV campaigns.
- manage marketing spend for better ROI based on Real-Time insights from Prism TV attribution models.

Prism

In other words, Prism by SilverPush helps advertisers to reach their goals by leveraging the power of smart analytics to plan, buy & optimize their campaigns for Programmatic TV Advertising led inventory purchase.

Looking for a Relevant Digital Audience? Bid and buy programmatic inventory through SilverPush DSP. SilverPush DSP also allows advertisers to aim for desired KPIs, optimize and automate processes, and track returns in one place.

DSP

Demand Side Platform Advertising also allows advertisers to accurately target their mobile ads based on-

Hyperlocal targeting (Reach customers based on location)
Demographic targeting (Reach customers according to their specific groups)
Publisher targeting (Reach customers through on specific publishers)
Carrier targeting (Reach customers of specific networks)
Contextual targeting (Reach customers based on site content)
Device targeting (Reach customers through device used)
OS targeting (Reach customers via OS used)
Re-targeting (Reach customers based on previous online interactions)
Through SilverPush DSP, mobile media buying processes automatically take place across a multitude of RTB exchanges based on past performance. Compared to traditional media buying, a DSP requires no human intervention to negotiate prices with the publisher, thus enabling advertisers to spend more time on optimizing & planning for better returns.

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Parallels by Silverpush : TV Sync Advertising

Parallels by Silverpush : TV Sync Advertising

  00:42    Silver Push

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TV led advertising still is the single largest medium for marketers to reach to consumers for crucial product launches or key campaigns. Thanks to an ever-growing number of audience hooked to multi-screens (phones, laptops, tablets etc.) while watching TV, these ads yield a measurable impact through TV sync platforms like Parallels.

Since the majority of TV-driven searches take place in the minutes after spots air, it’s crucial that advertisers secure the top ranking to take advantage of this response. Parallels TV Sync helps advertisers maximize response by syncing their TV spots with paid social media & search campaigns.

Internet penetration is soon going to reach a saturation level, ushering in a new era of synced advertising. TV ads provide triggers for consumers to connect to the product through the multiple devices like phones, tablets or laptops, which requires marketers to implement cross-screen advertising for incremental reach of TV campaigns.

Parallels_by_SilverPush

Parallels by SilverPush helps advertisers with TV Ad Monitoring & provides opportunities to capture the audience’s attention (triggered by TV ads) through social media & search campaigns on their second screens. 

Parallels TV Sync also offers key features for advertisers, such as:

Ad Sync – this allows brands to show simultaneous ads across screens while their TV ad airs. 

Competitor TV Sync – while competitors’ TV ad is broadcast, brands can overlap their ads by syncing their digital content with the competitors’ TV spots. Ultimately, this feature allows brands to tap into their competitors’ audiences.

Live Sport Sync – coordinate ads with live TV sport moments.

Weather Sync – syncs ads with live weather conditions and forecasts for weather sensitive product categories like ice creams in hot weather. 

Pollution Sync- Trigger digital ads on social media, search & display platforms based on live pollution levels. 

Finance Sync – optimize your marketing spend based on pre-determined budget limits. 

In Other words, Parallels by SilverPush is a one stop destination for advertisers looking to make the most of cross-screen marketing. Parallels lets you track TV ads (yours or competitor’s) & syncs your digital content in real time to reach cross-screen connected audience, providing higher ROI on marketing spends.   

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