Mirrors Safe Goes Beyond Safety to Offer Brand Suitability
Programmatic advertising has made brands vulnerable to
the risk of damage to their image. Placement of ads against unsuitable or
harmful content can negatively impact the perception of a brand in the minds of
consumers, which in turn can lead to decrease in sales.
Silverpush’s Mirror Safe is not only a highly
effective brand safety solution, but a full-fledged context relevant brand
suitability platform. It allows brands to run their video advertising campaigns
in the most brand suitable environment without killing reach.
Mirrors Safe, powered by AI and computer vision, is trained
on millions of pieces of visual content. It accurately
detects brand unsafe contexts in video, preventing placement of ads against
such content. It effectively overcomes the limitations of keyword and
NLP-based blanket exclusion technologies such as content under- and
over-blocking.
Mirrors Safe offers a tailored approach to brands by
allowing them to custom define the harmful contexts unique to them. This
brand-specific approach helps brands to move beyond just brand safety to a
truly brand suitable environment.
Features of Mirrors Safe
Features of Mirrors Safe can be summarized below –
Contextual filtration of unsafe content
Mirrors Safe accurately detects contexts like faces,
objects, on-screen text, logos, emotions, activities and scenes within a streaming
video, and contextually filters out harmful content across an extensive set of
brand unsafe categories. It allows exclusion of unsuitable contexts custom
defined by a brand.
Brand suitability score
Mirrors Safe makes use of an advanced algorithm for the
calculation of a comprehensive brand suitability score. This comprehensive
score takes into account five parameters. This score measures safety and
suitability of the content, page and channel. The five parameters are -
•
Engagement: likes, dislikes and
participation that the content generates
•
Safety: exclusion through in-video context
detection, on-screen text, and audio sentiment analysis
•
Influence: organic influence that
channel/page/content creates
•
Relevance: how relevant is the content in
terms of its peer channel/page category
•
Momentum: consistency that channel/page
maintains or grows in terms of engagement
Complete control over ad placement
Mirrors Safe ensures absolute brand safety and suitability
by predicting and controlling each and every video ad placement before serving an
ad impression.
Thorough analysis
Mirrors Safe allows marketers to have an accurate pre,
mid and post campaign analysis. It provides sequence depth charts so that marketers
can view predetermined parameters in the dashboard.
Mirrors Safe’s post-campaign analysis provides
marketers useful information beyond where the in-video ads were placed. Mirrors
Safe enables marketers to measure performance of their past video advertising campaigns
by identifying ad placements across harmful or unsuitable content.
By identifying content that is brand safe in their
current blocklists, marketers can enhance the performance of their campaigns by
improving accuracy and reach.
Mirrors Safe optimizes advertising campaigns in
real-time, and ensures safe and measurable ad placements. By using this brand
suitability platform, marketers are saved from compromising between performance
of campaigns and brand safety. They can achieve maximum reach while having
absolute control over ad placements.
With no content under- and over-blocking along with custom
defining of harmful contexts unique to each brand, Mirrors Safe offers an exceptional
brand suitability platform to marketers.
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