Elections and Social Media Campaigns
2014, the last elections saw ‘The Modi
Wave’ running throughout the whole country. But how did Narendra Modi gain this
popularity? How did every person hear about ‘Ab kibaar, Modi Sarkar’? It’s
simple! With the rising use of technology in our day to day lives and rampant
growth of social media, the political campaigns have gained popularity like
never before. Medians like Facebook, WhatsApp, etc. are a prime medium through which
the political parties can reach their audience located even in the remotest
area. Politics has become more than just campaigning; it has taken on digital
platforms and has extended its reach through digital campaigns.
After this social media stunt pulled by
BJP back in 2014, Congress has also taken the digital approach. Congress has
launched its social media campaigns and has hired three different agencies-
DesignBoxed, Niksun, and Silverpush. India based Silver push is an
advertising technology firm that has been roped in by Congress as their
election partners. The firm run by smart IITians is set to take care of
Congress’ digital media campaigns. Their campaigns will basically point out the
promises that were made and never kept, the services that were offered but
never provided. Congress plans to hit its opposition with the campaigns that
will point out the non-fulfilment of the promises made by
the current government. Apart from this, they have also launched their campaign
song, ‘Hindustan’.
Elections are a very important aspect of
a democracy, where the people decide who they consider fit to run the country.
With social media and the campaigns, it definitely has become easier to connect
and influence people, launch manifestos for the people to view and later on let
people decide what’s best for them. These campaigns will definitely play a huge
role as a deciding factor for every citizen, as this time they will be targeted
on social media.
From working people to home-makers, everyone is on one social
media or other and the plan of the agencies working on these digital campaigns
is to become the voice of the Party and let people know what’s what. But at the
end of the day, it is the work of the government done now or before the biggest
deciding factor, and it is certain that these social media campaigns will play
a huge part in it.
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