The Rise of AI Powered Video Content Marketing
With internet having an
average penetration of 90% in developed markets, digital advertisement has
reached never before frontiers to engagement through AI & machine learning.
Many promising start-ups across Asia are leading this new revolution with the
next level of context-based placement, one of the leading names is Singapore
based SilverPush Technologies.
With the launch of
their AI-driven marketing-tech platform, MIRRORS the company is already
getting rave reviews from the ad-tech industry & client global brands. The
platform detects video content for logos, objects, scenes, faces & emotions
to help brands reach their target audience basis their interest, as defined by
the video being watched. With SilverPush MIRRORS, marketers can leverage Digital
contextual ads for video content on YouTube & OTT service providers.
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| AI driven contextual detection |
YouTube, remains the
most popular video platform but with increasing limited options to align
communication with user’s interest levels. With MIRRORS’ AI powered detection
tech, contextual moments automatically identify everything that happens in the
video content, highlighting valuable contextual advertising opportunities.
MIRRORS’ AI looks for objects, actions and positive themes that match a brand’s
image & requirements, which then ensures brand ad appears precisely on
these videos only & thus has the unique distinction of being the first
& 100% accurate platform for video contextual advertising.
After leading the way
for efficient campaigns on YouTube, the company plans to extend the services to
leading OTT providers in India & abroad. With MIRRORS’ scanning tech, the
brands & advertisers can increase their engagement levels by making OTT
advertising platforms as a central element to their media planning &
buying.
With the tremendous
results & accolades gained by these advancements, we can safely say that,
ad-tech innovations like SilverPush MIRRORS’ will soon be an essential part of
global brand’s marketing plans.
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