Contextual Video Ads: The New Rules of Effective Engagement

Contextual Video Ads: The New Rules of Effective Engagement

  23:26    Silver Push

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With a worldwide exponential growth of video consumption, the communication standards for bands have evolved in a new model dominated by the importance of video content & video ads. More & more global brands are under immense pressure to keep their engagement levels high, which explains the recent years’ astronomical rise in YouTube revenues.

And, this exponential rise in audience’s media consumption habits has resulted in an all-time high spending on video ads, which has led to the emergence of the new stars in ad-tech industry, who are leading the way by eliminating random placement of ads with contextual video ads. One such rising star in this race is SIlverPush MIRRORS, an award-winning machine learning & AI technology which leverages OTT Computer vision to establish contextually relevant connect between the ad being served & video being watched by a user.

AI Driven OTT Advertising

SilverPush MIRRORS automatically identifies everything that happens in the video content, highlighting valuable contextual advertising opportunities for brands who strategically need alignment of audience’s interests & their messaging.

MIRRORS’ AI tech looks for objects, actions, logos, faces, emotions, activities and positive themes that match a particular brand image & ethos.

For example, where previously a baking brand might have only contextually advertised on videos themed on popular culinary shows like MasterChef, SilverPush MIRRORS can now help that brand to locate all the contextual opportunities in a wide range of videos being streamed, attracting eyeballs in millions.

Multiple media research organisations & reports have listed the advantages of AI driven contextual marketing in terms of consistent higher ad-recall rates & view through rates. SilverPush MIRRORS is automated and brand safe, delivering contextual advertising at scale for YouTube, OTT platforms & in very soon for TV media.

In APAC various regional & national regulatory bodies & organisations are in the process of laying down the stronger laws with increased focus on user’s privacy rights. So, the real success stories of AI OTT advertising will have to jump over these regulatory hurdles to make a real difference & establish themselves in the bigger picture.