AI Powered Moment Marketing & Context Detection Advertisement
South
East Asia has played host to numerous innovations in ad-tech industry with the
region witnessing one of the highest internet penetrations in the world. The
industry at large has adopted latest marketing & advertorial developments
like TV sync digital campaigns for increasing reach over TV by tapping the
second-screening behavior of TV audience. And, this space will see more &
more innovations with the entry of SilverPush
in Hong Kong market,
who are globally renowned for their moment marketing technology offering
digital campaign triggered in sync with weather updates like temperature, live
TV moments, live sports, air quality indices & finance fluctuations.
 |
| contextual digital advertising |
Though
TV still remains the most popular mass outreach platform, the fragmentation of
audience’s attention is leading to media stacking, requiring a rise in ad-tech
innovations to boost brand connect with changing media consumption habits. This
is where companies like SilverPush are making a mark by their award-winning AI-driven context detection technology to help brands engage with their audience more
effectively.
Another
huge development is the emergence of video as the most consumed media format,
globally. And once again, the industry has quickly embraced the format with
communication designed basis this growing video consumption. Ad-tech pioneers
SilverPush have yet again been at the forefront of innovation with the launch
of their MIRRORS, the machine learning and artificial intelligence powered
technology for context detection in video content to offer contextual ads for
YouTube & OTT advertising platforms.
 |
| AI driven real time ads |
MIRRORS
by SilverPush scans video content for faces, logos, objects, background
activity to precisely match brand communication with the content being watched.
This contextual placement of brand communication aligned with user’s interest
has yielded unprecedented rise in engagement metrics like view through rates,
click through rates.
As
confirmed by SilverPush CRO, SilverPush plans scale up their presence in the
region to unleash the power of Contextual In-video Real time advertisement
for Hong-Kong based brands to a never before level with the company’s core
products for TV to digital sync and Contextual Ads for video content.
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