Brands Must Embrace Moment Marketing - Here is Why

Brands Must Embrace Moment Marketing - Here is Why

  01:49    Silver Push

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Moment marketing (MM) involves communicating the right message at the right time to the right audience. It requires a brand to be right there when people are most likely to engage with its message or advertisement. It works by building connections between offline events...

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Industry Gold Standards SilverPush Has Won in 2019

Industry Gold Standards SilverPush Has Won in 2019

  02:56    Silver Push

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2019 has been an amazing year at SilverPush. Awards, recognition, and accolades have come our way while we continued to serve our clients. Our technology continued to make a difference in the world of digital campaigns and online media for some of the largest brands...

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Is TikTok’s Advertising Potential Worth The Brand Safety Risk?

Is TikTok’s Advertising Potential Worth The Brand Safety Risk?

  03:02    Silver Push

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Let’s be honest. TikTok has been on a roller coaster ride since its inception. Bytedance’s TikTok, currently valued at $75 Bn, has witnessed admiration, neglection, rejection, and dejection in a tight timeframe. Do you remember Musical.ly? One fine morning, the...

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Contextual Video Ads: The New Rules of Effective Engagement

Contextual Video Ads: The New Rules of Effective Engagement

  23:26    Silver Push

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With a worldwide exponential growth of video consumption, the communication standards for bands have evolved in a new model dominated by the importance of video content & video ads. More & more global brands are under immense pressure to keep their engagement...

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The Rise of AI Powered Video Content Marketing

The Rise of AI Powered Video Content Marketing

  00:55    Silver Push

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With internet having an average penetration of 90% in developed markets, digital advertisement has reached never before frontiers to engagement through AI & machine learning. Many promising start-ups across Asia are leading this new revolution with the next level...

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AI Powered Moment Marketing & Context Detection Advertisement

AI Powered Moment Marketing & Context Detection Advertisement

  00:43    Silver Push

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South East Asia has played host to numerous innovations in ad-tech industry with the region witnessing one of the highest internet penetrations in the world. The industry at large has adopted latest marketing & advertorial developments like TV sync digital campaigns...

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The Rise of AI Led Marketing Innovations

The Rise of AI Led Marketing Innovations

  03:57    Silver Push

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The buzz words since the last year has been Artificial Intelligence and Machine Learning, being mentioned in developments of each industry, as the guiding force for growth in most of the global tech powerhouses. Owing to the emergence of these technologies, almost all...

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Congress & Campaigns

Congress & Campaigns

  03:10    Silver Push

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After the digital campaign wave of 2014, the 2019 campaigns began from March with each party rolling out powerful campaigns against each other. Congress’ campaign is based entirely upon the unfulfilled promises of BJP. Congress believes that in 2014, the campaigns run...

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NYAY- The Theme of Congress Campaign

NYAY- The Theme of Congress Campaign

  02:46    Silver Push

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In 2014, BJP came up with their famous campaign slogan ‘Acche Din’ and yes it did create a wave. The year 2019, Congress took the same route and their campaign is based on the total injustice done by the present government and hence their main theme became “NYAY”. Congress...

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Making of Mirrors: The AI-driven Content Detection Technology

Making of Mirrors: The AI-driven Content Detection Technology

  04:52    Silver Push

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‘’ We’ll synchronize between TV and digital ‘’ – the words that changed the whole scenario and gave rise to SilverPush’s AI-driven contextual detection technology: Mirrors. The technology runs graphics processor units that monitor TV feeds in real time from set-top...

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Politics in the Digital Age

Politics in the Digital Age

  03:42    Silver Push

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2014 elections welcomed a new age of campaigning using social media. Today, almost all political parties big or small, for the centre or for the state have found a new way to campaign- famously known as digital campaigns. It is certain that while scrolling down your...

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Elections and Social Media Campaigns

Elections and Social Media Campaigns

  04:32    Silver Push

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2014, the last elections saw ‘The Modi Wave’ running throughout the whole country. But how did Narendra Modi gain this popularity? How did every person hear about ‘Ab kibaar, Modi Sarkar’? It’s simple! With the rising use of technology in our day to day lives and rampant growth of social media, the political campaigns have gained popularity like never before. Medians like Facebook, WhatsApp, etc....

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AI to Bridge the gap between TV and Digital Devices in Real Time

AI to Bridge the gap between TV and Digital Devices in Real Time

  01:58    Silver Push

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The scenarios have changed! Today when someone watches television, he or she is also glued to their smartphones that are constantly in their hands. Thus, creating some serious challenges for the marketers, who despite spending too much cost on TV ads are not being able...

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