Brands Must Embrace Moment Marketing - Here is Why
Moment marketing (MM) involves communicating the right message at the right time to the right audience. It requires a brand to be right there when people are most likely to engage with its message or advertisement.
It works by building connections between offline events and online media at the right moment. Offline events can be anything such as a TV ad, a festive event, a football tournament, etc. For example, when a person watches a TV ad and reacts to it by searching on his smartphone, then if a brand presents itself to him with the right ad in that exact moment, there is a great chance of his engagement with the advertisement.
For implementing MM, brands need to focus on what is trending or is expected to be trending among their target audiences and look for the right time to connect with the customers in the right context.
A great instance of moment marketing that can be cited is a tweet made by Oreo in 2013 when a power outage happened during the Super Bowl. Oreo tweeted – “Power out? No problem. You can still dunk in the dark”. As the message was tweeted at the perfect moment, it immediately received thousands of retweets.
MM is embraced by brands because of the following reasons –
It increases user engagement with a brand
A person’s engagement with a brand is apt to increase with tv ad sync as it receives communication from the brand at the right moment when he is most likely to pay attention to it.
It boosts brand awareness
As more people react to the messages when they are delivered at the right time and in the right context, brand awareness is easily spread.
It boosts overall marketing results
When moment marketing is used simultaneously with other forms of marketing, a brand achieves better results from its marketing campaigns.
It provides a competitive edge
Moment marketing helps in fetching new customers to a brand and at the same time improves the perception of a brand in people’s minds.
MM offers a great tool for marketers to capitalize on. Brands are increasingly deploying moment marketing as a strategic marketing tool to complement their core marketing campaigns.
How Parallels by SilverPush can help brands effectively engage consumers at the moment
Parallels seamlessly sync social, display and video advertising campaigns to real-life moments and events such as TV advertising, weather, sports, pollution, trending topics and more. Enabling an enhanced connection with the consumers around the events that are most interesting to them, at the moment they happen.
With live sports sync, Parallels automatically triggers digital ads based on various live sports moments, runs creatives and messages contextualized to these moments, maximizing rand exposure and value of sports sponsorships.
With TV ad sync, Parallels helps in recapturing audience attention and capitalize on cross-screen behavior through real-time syncing of TV ads with digital ads, on social, display and video platforms, across digital screens.
Other live triggers include weather and pollution levels. Parallels are used weather and pollution API triggers for in different states, cities and zip codes. And include data such as temperature, humidity, weather forecast, AQI, pollen levels, an ongoing flu epidemic and much more.
It works by building connections between offline events and online media at the right moment. Offline events can be anything such as a TV ad, a festive event, a football tournament, etc. For example, when a person watches a TV ad and reacts to it by searching on his smartphone, then if a brand presents itself to him with the right ad in that exact moment, there is a great chance of his engagement with the advertisement.
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| TV Ad Sync |
A great instance of moment marketing that can be cited is a tweet made by Oreo in 2013 when a power outage happened during the Super Bowl. Oreo tweeted – “Power out? No problem. You can still dunk in the dark”. As the message was tweeted at the perfect moment, it immediately received thousands of retweets.
MM is embraced by brands because of the following reasons –
It increases user engagement with a brand
A person’s engagement with a brand is apt to increase with tv ad sync as it receives communication from the brand at the right moment when he is most likely to pay attention to it.
It boosts brand awareness
As more people react to the messages when they are delivered at the right time and in the right context, brand awareness is easily spread.
It boosts overall marketing results
When moment marketing is used simultaneously with other forms of marketing, a brand achieves better results from its marketing campaigns.
 |
| Moment Marketing |
Moment marketing helps in fetching new customers to a brand and at the same time improves the perception of a brand in people’s minds.
MM offers a great tool for marketers to capitalize on. Brands are increasingly deploying moment marketing as a strategic marketing tool to complement their core marketing campaigns.
How Parallels by SilverPush can help brands effectively engage consumers at the moment
Parallels seamlessly sync social, display and video advertising campaigns to real-life moments and events such as TV advertising, weather, sports, pollution, trending topics and more. Enabling an enhanced connection with the consumers around the events that are most interesting to them, at the moment they happen.
With live sports sync, Parallels automatically triggers digital ads based on various live sports moments, runs creatives and messages contextualized to these moments, maximizing rand exposure and value of sports sponsorships.
With TV ad sync, Parallels helps in recapturing audience attention and capitalize on cross-screen behavior through real-time syncing of TV ads with digital ads, on social, display and video platforms, across digital screens.
Other live triggers include weather and pollution levels. Parallels are used weather and pollution API triggers for in different states, cities and zip codes. And include data such as temperature, humidity, weather forecast, AQI, pollen levels, an ongoing flu epidemic and much more.
