Booming SEA markets fuel ad-tech Innovations

Booming SEA markets fuel ad-tech Innovations

  00:47    Silver Push

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With one of the highest internet penetrations in Asia, the region of South East Asia has never looked so promising as a playground for cutting edge tech innovations, when it comes to advertisement & marketing. As more & more MNCs enter the fray to win over customers, the ad-tech specialists like SilverPush are paving the way to their growth.

Already an established name in Indian ad-tech ecosystem, SilverPush has set its regional base in Singapore to raise consumer engagements for brands in the SEA region. The company owns & has also filed multiple patents for its propriety ad-tech products. With these patented technologies, the company offers TV to digital sync solutions, that abide by all global personal data regulations. SilverPush also has been actively testing its Automated Content Technology for video content to provide world’s first Real-Time Contextual Ads for video content.

Real Time TV Tracking

 Such innovations are already making crucial breakthroughs for completing customer’s TV to mobile journey & enabling advertiser’s end-to-end TV-Digital consistency. TV synced social ads are a thrilling innovation, and well positioned to make a big impact on viewers who are reached by them. Reaching audiences with more contextually relevant messages is a surefire way to get noticed. TV syncing focused on either commercials or shows can help you personalize the way you speak to your audiences. 

Real Time TV Tracking

This approach works when ad creative speaks a language TV viewer are aware of from their television-watching experiences. Additionally, both types of TV syncing are effective at supporting cross-screen storytelling. Note that this is not the same as simply running your TV ad creative on the second screen. Instead, you need to create content that’s specifically tailored for the ad environment in which it will be placed, and which complements the stories you’re telling on other screens. Treating each channel uniquely as you consider messaging can make a big impact on the overall cross-screen experience.

Besides presently operating in India, SEA & Japan, the company has also established themselves as the go to provider of Real-Time TV tracking solutions in Egypt, Saudi Arabia & South Africa.

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Technology led Advertising in SEA Region

Technology led Advertising in SEA Region

  05:33    Silver Push

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With a resurgent economic growth in countries like Vietnam, Indonesia & Malaysia, the SEA region has seen a rapid rise in technological innovations in advertising. Some of these developments are not just a first for these countries but rather in the whole world. Ad-tech Company SilverPush, which relies heavily on artificial intelligence in its service offerings, are leading the industry with innovations like Automated Content Recognition technology for video content to help advertisers serve contextual ads in Real-Time. 

Real Time TV Tracking

Founded in 2012 by Hitesh Chawla, the company is known for creating India’s first self-serve DSP platforming 2013, with a global reach of publishers & inventories. SilverPush are also the pioneers of Real-Time TV-tracking sync technology, which helps marketers to extend their TV reach & counter their rival’s TV campaigns with Real-Time deployment of digital ads, triggered by TV synced moments.  Providing Real-Time sync for holistic cross-screen marketing, the company helps advertisers to complete the TV-digital loop and limit the spillover effect of TV ads, resulting out of second-screening habit of more than 70% of TV audience. 

TV Sync Add Tracking

Conventionally, TV has been the dominant medium for advertisers in Southeast Asia. However, the gap between TV and smartphone ownership has narrowed, meaning that more people are obtaining and engaging content via their mobile devices – requiring brands to now raise their audience engagement across multiple platforms. SilverPush addressees these trends by allowing brands to reach out to customers across platforms in real time. The company along with holding many patents has also filed multiple patents and further plans to stay ahead of the curve with their cutting-edge in-house R&D.

Thus, with Real-Time TV Sync ad tracking & ACR for video content, the company is poised to make huge technological breakthroughs for better targeting & better results, which hold immense potential for every marketer in the region. 

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The Rising Importance of Technology led Advertising in SEA Asia

The Rising Importance of Technology led Advertising in SEA Asia

  23:09    Silver Push

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With the recent economic resurgence of countries like Vietnam, Indonesia combined with the steady growth rates of comparatively established regional powerhouses like Malaysia & Thailand, the whole of SEA region is under the radar of all key ad-tech companies. With booming businesses, the region is also witnessing some of the most advanced advertorial technologies being put to use in the highly competitive markets.

One such development is the scaling up of operations in the region by Indian AI specialists, SIlverPush. SilverPush has bounced back in 12+ global markets with their propriety tracking technology, after the company got flagged by regulatory bodies. As per the official statements from the company, the current Automated Content Recognition technology abides by all global laws to provide TV digital sync solutions with real-time TV tracking.

Along with an ethical TV tracking technology, the company is also working on worlds 1^St Video content mapping technology to offer contextual ads for OTT video streaming services, which rely on advertisement for revenues. This technology is powered by AI and machine learning to help advertisers serve contextual ads, while taking no user data.

The company plans to use this new technology along with their patented TV to Digital sync services to offer real-time TV tracking advertisement opportunities to sports marketers. Sharing his thoughts about the SEA specific developments, Kartik Mehta, CRO at SilverPush said, “SilverPush’s further expansion into Southeast Asia is to help more brands operating in there to reach their multi-screening customers more effectively via their real time platforms,” Mehta said. “With one of the world’s highest internet and mobile penetration rates, in addition to brands’ investment on TV in the region, the Southeast Asian market has become our biggest priority.”

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