Digital Campaigns in Sync with TV Content
Philippines,
a country where the maximum number of people are still inclined towards linear
television, it becomes difficult for the advertisers to play on-demand content
and connect to the users in real time. SilverPush, the India based technology
firm is offering advertisers the technology to launch ott advertising in sync
with Tv content. In an interview, Mr. Kartik Mehta, CRO of SilverPush said that
the company has bagged brands from clients like Unilever, Unilab, and
Coca-Cola, in a span of just a year and have shown exponential growth. Because
the maximum number of people are consuming content from linear television, and
the multi-screening phenomenon, technology companies like SilverPush can use
their technology to help brands target their audience in real time.
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Contextual Video Advertising |
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Contextual Marketing platform |
SilverPush
claims that the Philippines has become their hub for innovations in Southeast
Asia. The solutions of contextual
marketing being provided by them in evolving every day. SilverPush runs its
operation in 12 countries right now and plans to expand to other countries in
near future. The company has already grown 80% to 100% in the past year, and
are pretty sure that they will keep on growing in the coming quarters.
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