SilverPush leads the industry with the best demand side platform and other products like Prism, Javelin and Parallels. We help brands to maximize the advertorial reach to their target audience pool, managed by a user-friendly dashboard. When it comes to digital advertising, we provide customized solutions backed by real time analytics, to help you plan, buy, measure & optimize TV & digital media. https://silverpush.co/

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SilverPush leads the industry with the best demand side platform and other products like Prism, Javelin and Parallels. We help brands to maximize the advertorial reach to their target audience pool, managed by a user-friendly dashboard. When it comes to digital advertising, we provide customized solutions backed by real time analytics, to help you plan, buy, measure & optimize TV & digital media. https://silverpush.co/

Wednesday, 6 February 2019

Digital Campaigns in Sync with TV Content



Philippines, a country where the maximum number of people are still inclined towards linear television, it becomes difficult for the advertisers to play on-demand content and connect to the users in real time. SilverPush, the India based technology firm is offering advertisers the technology to launch ott advertising in sync with Tv content. In an interview, Mr. Kartik Mehta, CRO of SilverPush said that the company has bagged brands from clients like Unilever, Unilab, and Coca-Cola, in a span of just a year and have shown exponential growth. Because the maximum number of people are consuming content from linear television, and the multi-screening phenomenon, technology companies like SilverPush can use their technology to help brands target their audience in real time.

Contextual Video Advertising
The multi-screen Tv-sync solution provided by SilverPush is based on detecting television content and then helping their clients to prompt their digital campaigns in real time. Even if Filipinos are still inclined towards watching television as compared to the other countries, they still shift their attention to their smartphones during commercials. This technology helps the clients run ott ads on digital platforms in real time when the consumer is not paying attention to television. Because of this technology, the digital advertisements that are run upon screening of particular television content can be used by the clients as a supplement for their own television commercials or as a counter message to their competitor’s commercials.

Contextual Marketing platform
SilverPush is further planning to evolve their technology to an AI based model that will help them detect the celebrities, faces, and logos shown on screen. This technology is also able to detect human emotions, helping their clients identify these moments and prompt contextual ads that provide a relevant message for the consumers. This technology is soon going to be launched in the Philippines for SilverPush’s existing and would-be clients.

SilverPush claims that the Philippines has become their hub for innovations in Southeast Asia. The solutions of contextual marketing being provided by them in evolving every day. SilverPush runs its operation in 12 countries right now and plans to expand to other countries in near future. The company has already grown 80% to 100% in the past year, and are pretty sure that they will keep on growing in the coming quarters.

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