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Thursday 14 May 2020



Top Applications of Face Recognition Technology



The work on face recognition technology started decades ago, but only recently this technology has achieved widespread use. A facial recognition system is used to identify a person from his face. A person can be identified when he is present physically, or from his photograph or video.

Once face detection and analysis was considered a part of science fiction. But, now with the introduction of this technology in the smartphones, many people have become well acquainted with its use. There are many use cases deploying facial recognition technology, some of them are given here below:     

Access control

Whether it is about having access to a smartphone, or to a building, or crossing a country’s border, facial recognition technology is there to make it as secure as possible. By deploying this technology places such as a school, workplace, residence, etc. become highly secure as only authorized persons can enter into the premises.

Along with sensor-based automatic doors, face recognition allows touchless entry and exit for employees. This will enable employers to ensure employee health and safety at post Covid-19 contactless workplaces.

Crime prevention and identification of criminals

Facial recognition technology is deployed for conducting police checks. In the U.S, law enforcement agencies use this technology to run searches against licensed drivers’ database. To identify a suspect in a huge crowd, a large aerial camera fitted on a drone and connected to a face detection system can be used. In retail outlets, this technology can identify a person with a history of shoplifting right at the time when he is entering the premises.

Facial recognition-based CCTV systems can be used to find missing children, victims of human trafficking, and criminals. In 2018, Delhi police identified 2930 missing children while test running a new facial recognition software.

Attendance tracking

Although fingerprint-based biometric attendance systems have proved to be effective at workplaces, they carry an inherent risk of transmission of contagious diseases such as Covid-19. Being touch-based, they can easily transfer viruses and bacteria from one person to another. Face recognition attendance systems, powered by computer vision, work in a contactless manner, thus providing an edge over the fingerprint-based systems. They will help prevent spread of infectious diseases at post Covid-19 workplaces.

Video advertising

Computer vision powered face detection has revolutionized the video advertising industry. By recognizing faces of the characters in the online videos, this technology enables placing of in-video ads that are in line with what a user is watching. Besides faces, computer vision technology can easily identify emotions, objects, scenes and activities in video. This advanced form of in-video contextual advertising is highly effective, allowing brands to achieve unprecedented reach and user engagement.   

Health

Face recognition has been used to diagnose diseases. A face detection software has been used by the researchers at the National Human Genome Research Institute (NHGRI) in the United States to successfully diagnose a rare, genetic condition known as DiGeorge syndrome. Facial analysis has made it possible to track medication use by a patient in a more accurate manner. This technology has also been used in the assessment of pain levels in order to support pain management.
From contactless attendance to video advertising, there are varied uses of the face recognition technology. More of its use cases will surface in the near future as this technology is progressing at a fast pace.

M-Shield, developed by Silverpush, is an AI-powered facial recognition-based attendance, access management and human monitoring system. This social distancing platform makes workplaces and public spaces safe by preventing the spread of contagious diseases such as Covid-19.

M-Shield makes use of facial recognition technology, powered by computer vision, for contactless attendance, entry/exit access management, and mask and social distancing compliance. Its touchless attendance tracking system accurately identifies the faces of employees, even if they are wearing masks. It ensures mask compliance and detects whether the mask is properly worn or not. M-Shield ensures workplace social distancing by tracking minimum distance requirements between employees. Its contactless temperature monitoring technology detects any anomaly in body temperature. It offers added safety by generating an alert if someone coughs, sneezes, or do a handshake.

M-Shield will help employers re-introduce workforce back into offices while ensuring employee health and safety, and compliance with Covid-19 related policies. It will enable government to ensure public safety, when the Covid-19 lockdown lifts.

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