TV Attribution Model Prism & Programmatic Purchase RTB Inventory by DSP

TV Attribution Model Prism & Programmatic Purchase RTB Inventory by DSP

  04:08    Silver Push

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Are you using TV as a marketing channel? Are you looking to measure the impact it’s having on your audience? Are you looking for data driven insights to optimize both your TV and online marketing? If your answer to those questions is ‘yes’, then Prism TV Attribution is the tool for you.

TV marketing attribution by Prism provides marketers with ability to attribute sales/conversions/installs etc. to specific ad campaigns on TV. For instance, a financial app might have a promotion during one of the morning news shows and also run it during a program on CNN-News 18. Most likely, a marketer will get more installs from the CNN-News 18 program and will optimize spend toward that. Such vital insights are just one of the key services provided by SilverPush Prism.

The other such features offered by Prism are:
 - identifying performing vs performing demographics, geographies, time slots & channels etc. to help advertisers optimize their campaigns.
- based on insights, allow marketers to plan & buy TV ad spots through various platforms.
- get a broader understanding of the market by getting insights from a competitor’s TV campaigns.
- manage marketing spend for better ROI based on Real-Time insights from Prism TV attribution models.

Prism

In other words, Prism by SilverPush helps advertisers to reach their goals by leveraging the power of smart analytics to plan, buy & optimize their campaigns for Programmatic TV Advertising led inventory purchase.

Looking for a Relevant Digital Audience? Bid and buy programmatic inventory through SilverPush DSP. SilverPush DSP also allows advertisers to aim for desired KPIs, optimize and automate processes, and track returns in one place.

DSP

Demand Side Platform Advertising also allows advertisers to accurately target their mobile ads based on-

Hyperlocal targeting (Reach customers based on location)
Demographic targeting (Reach customers according to their specific groups)
Publisher targeting (Reach customers through on specific publishers)
Carrier targeting (Reach customers of specific networks)
Contextual targeting (Reach customers based on site content)
Device targeting (Reach customers through device used)
OS targeting (Reach customers via OS used)
Re-targeting (Reach customers based on previous online interactions)
Through SilverPush DSP, mobile media buying processes automatically take place across a multitude of RTB exchanges based on past performance. Compared to traditional media buying, a DSP requires no human intervention to negotiate prices with the publisher, thus enabling advertisers to spend more time on optimizing & planning for better returns.

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Parallels by Silverpush : TV Sync Advertising

Parallels by Silverpush : TV Sync Advertising

  00:42    Silver Push

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TV led advertising still is the single largest medium for marketers to reach to consumers for crucial product launches or key campaigns. Thanks to an ever-growing number of audience hooked to multi-screens (phones, laptops, tablets etc.) while watching TV, these ads yield a measurable impact through TV sync platforms like Parallels.

Since the majority of TV-driven searches take place in the minutes after spots air, it’s crucial that advertisers secure the top ranking to take advantage of this response. Parallels TV Sync helps advertisers maximize response by syncing their TV spots with paid social media & search campaigns.

Internet penetration is soon going to reach a saturation level, ushering in a new era of synced advertising. TV ads provide triggers for consumers to connect to the product through the multiple devices like phones, tablets or laptops, which requires marketers to implement cross-screen advertising for incremental reach of TV campaigns.

Parallels_by_SilverPush

Parallels by SilverPush helps advertisers with TV Ad Monitoring & provides opportunities to capture the audience’s attention (triggered by TV ads) through social media & search campaigns on their second screens. 

Parallels TV Sync also offers key features for advertisers, such as:

Ad Sync – this allows brands to show simultaneous ads across screens while their TV ad airs. 

Competitor TV Sync – while competitors’ TV ad is broadcast, brands can overlap their ads by syncing their digital content with the competitors’ TV spots. Ultimately, this feature allows brands to tap into their competitors’ audiences.

Live Sport Sync – coordinate ads with live TV sport moments.

Weather Sync – syncs ads with live weather conditions and forecasts for weather sensitive product categories like ice creams in hot weather. 

Pollution Sync- Trigger digital ads on social media, search & display platforms based on live pollution levels. 

Finance Sync – optimize your marketing spend based on pre-determined budget limits. 

In Other words, Parallels by SilverPush is a one stop destination for advertisers looking to make the most of cross-screen marketing. Parallels lets you track TV ads (yours or competitor’s) & syncs your digital content in real time to reach cross-screen connected audience, providing higher ROI on marketing spends.   

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TV Advertisement 2.0 - Prism by SilverPush

TV Advertisement 2.0 - Prism by SilverPush

  23:39    Silver Push

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Hyper connected audience nowadays are playing hide & seek with advertisers, with varying time spent across multiple screens of phone, tablets & laptops while watching TV. This fragmentation is making it even more difficult for traditional advertorial practices & mediums to reach to them. The traditional TV advertising has gradually transformed to a new model of digitally synced model for providing a smooth omni-channel experience for customers present on cross-screen media. Once TV campaigns are synced with digital ad deployment to reach customers in the same time stamp, TV attribution tools like Prism by SilverPush provide the advertisers instant analytics to optimize and increase the ROI on their marketing spends.  

TV Attribution Tool 

In the age of data centric models, if a marketer is armed with robust data based on various performance metrics of the TV ads, they can buy TV ad inventory based on these results. In other words, the benefits of Programmatic TV advertising are endless when compared to traditional manual buying, because it provides specific details on user targeting, timing of the best performances & an option to buy inventory based on data giving best results. The variegated analytics offered by Prism helps advertisers in understanding the impact of TV advertisement with the concept of digital GRP, i.e. providing detailed understanding of performance of TV ads based on multiple factors like demographics, location etc. to give surety for future inventory buying & ad deployment. 

Real Time TV Tracking

Hence, with the help of Prism TV attribution tool, advertisers can plan their marketing mix modelling based on past performances, targeting, cost specifications for future campaigns across different mediums. Let’s take a look at the various factors which make TV attribution tools & marketing mix modelling a necessity for today’s advertisers

- Identifying and bucketing consumers with relation to their purchase history, whether they are a single time buyer or multi-point visitor.

- Establishing performing vs non-performing platforms, regions, time slots; demographics etc. to refer to for future planning.

- Help in understanding the broader picture by keeping a tab on competitor’s performance and make faster; smarter media buying decisions accordingly.

- Automate the purchase of available inventories based on past performance; competitor brand’s metrics.

TV ROI

It’s time you take your TV campaigns to next level of effectiveness; greater reach with Silverpush Prism, attribution model, providing you real time analytics; reporting to give the best ROI on marketing spends. 

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