TV Attribution Model Prism & Programmatic Purchase RTB Inventory by DSP

TV Attribution Model Prism & Programmatic Purchase RTB Inventory by DSP

  04:08    Silver Push

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Are you using TV as a marketing channel? Are you looking to measure the impact it’s having on your audience? Are you looking for data driven insights to optimize both your TV and online marketing? If your answer to those questions is ‘yes’, then Prism TV Attribution is...

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Parallels by Silverpush : TV Sync Advertising

Parallels by Silverpush : TV Sync Advertising

  00:42    Silver Push

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TV led advertising still is the single largest medium for marketers to reach to consumers for crucial product launches or key campaigns. Thanks to an ever-growing number of audience hooked to multi-screens (phones, laptops, tablets etc.) while watching TV, these ads yield...

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TV Advertisement 2.0 - Prism by SilverPush

TV Advertisement 2.0 - Prism by SilverPush

  23:39    Silver Push

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Hyper connected audience nowadays are playing hide & seek with advertisers, with varying time spent across multiple screens of phone, tablets & laptops while watching TV. This fragmentation is making it even more difficult for traditional advertorial practices...

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