We Are Excited to Announce Our New Brand Identity
We are delighted to announce our new brand
identity as part of the ongoing evolution of our brand. Our business has grown,
our technology has evolved, we are digging into new areas and have launched new
products, and so we thought that it’s time for a change. We have refreshed our
logo and website to reflect who we are today and to symbolize our future.
Our new brand identity resonates with our
focus on AI-powered in-video ads contextual advertising. The new brand identity
perfectly aligns our company with our successful foray into offering cutting
edge AI-powered solutions that are redefining limits of in-video contextual
targeting.
With blue and green colors in our new
website, we have centered our new identity around AI and technology, keeping it
modern and focused on trust. The yellow color imbibes the fresh and playful
characteristics of the brand - offering flexibility for future innovation. These
branding elements have also translated into a new logo, which projects motion
and pace.
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| in-video ads |
We started our journey in 2012 as the first Demand Side Platform in India. Since then, we have brought many innovative products to the market, including the first of its kind Cross-Device Ad Targeting solution launched in 2014, and the Real-time Moment Marketing platform, Parallels, in 2018.
We launched Mirrors, the first computer-vision powered
in-video contextual advertising platform, in 2019. Mirrors is able to effectively
detect contexts like faces, objects, activities, emotions, scenes and logos in
a streaming video for placement of context-relevant ads. Through Mirrors, we
have helped some of the largest brands in world in achieving unprecedented
reach and user engagement.
Our new brand identity helps us in effectively
bringing into light our three inherent characteristics – creator, explorer and
jester.
As a creator, we love to focus on
innovation and quality. We always want to contribute to society by bringing
something new into being, i.e. by realizing a vision. We draw deep satisfaction
from our efforts of creating something new that did not previously exist but has
the potential to revolutionize the industry. Our in-video contextual
advertising platform based on artificial intelligence (AI) and computer vision
is a product of our creator mind and is ushering a new era in ad tech industry.
Our explorer characteristic is exhibited
in our desire and efforts to do groundbreaking and pioneering work. We want to
have an explorer’s attitude towards the work we do and the way we do it. We
don’t want to take the conventional, pre-defined path, but want to pave our own
path and discover our own way of doing things so that we can bring ingenious
products in the market. We want to be free from constraints, feel the freedom
to explore the technology in our own way, and enjoy our discoveries and innovations.
Our explorer trait makes us utilize our capacities to the fullest, thereby
allowing us to push the boundaries.
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| Computer Vision Applications |
With this new company branding, we have
now moved beyond our legacy. We have always been a first mover in problems we
have solved before, be it disrupting cross-device tracking or effective push
notifications. We are now completely focused on transforming how advertisers
reach their customers contextually with our unique offerings, and our new brand
identity reflects this. Our tryst with AI and emerging technologies will continue
and we will be launching new line of innovative products for the advertising
industry in the future.
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