Consumer Focused Marketing and Efficient Advertising with AI
Advertising
has been made easier and efficient with Artificial Intelligence. Our lives are now encircled around internet,
smartphones and social media. Our means to interact with each other and consume
information has been transformed to a great extent and majority of it takes
place through the above mentioned factors. As the machine-human interaction has been changed
(thanks to the new technologies), the advertising method has to adopt a new framework
of engagement, and AI is the one key solution for Digital contextual advertising.
AI is changing
the dynamics of the modern advertising industry. It plays a key role in
optimizing advertising campaigns and programmatic advertising by analyzing
audience data, for better understanding and catering to what an individual
customer needs. But the biggest
question that comes up now and then is if AI really is the way for marketers
and advertisers to increase maximum consumer reach and engagement and is it
feasible only for the companies that can afford this technology.
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| Contextual In-Video Advertising |
Up until this
point, the dominant medium for advertisers in Asia was- Television. Advertisers
spent a lot of money on TV ads to capture uninterrupted attention of consumers,
who spent most of their free time in front of a TV at home. But now, since most
of the customer engagement has shifted from TVs to smartphones, and more
content is being obtained from across multiple platforms, advertisers need to
be aligned with contextual advertising. But
the shift across these dimensions can be very tricky and challenging for the
advertisers, as they need to keep a balance between the quantity and the
quality of content and creating effective marketing strategies. This is where
AI steps in!
The prime focus
of advertisers today is delivering the right content to the right audience, and
since today’s internet driven eco-system is being dominated majorly by
Facebook, YouTube and Google, more and more advertisers to are try to sneak
into the complex algorithms of targeting the ‘right’ audience.
Contextual targeting is the prime focus of brands, so that the right
and optimized content can reach the selected segment of the audience for
maximum impact. AI focuses on specific range of outreach solutions, helping
brands to build their contextual
advertising platform, especially in today’s time where consumers expect to
be served with what they need, rather than what the ‘may’ want.
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| AI Machine Learning |
In today’s
time, Artificial Intelligence is a necessity to run quality ads and reaching
out to focused consumer. Even if emerging brands are looking forward to
capturing a large scale of market, AI driven marketing solutions can drive
wide-reaching campaigns, helping these brands to shift their focus from
quantity to quality.
AI is here to create advertising campaigns in real time and its
algorithms help in reaching the right audience. It has been elevated from just being savvy to necessity. There is going to be a big
shift in the field of advertising from the old methods to an entirely new
dimension, and that would be- Context.
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