Silver Push

SilverPush leads the industry with the best demand side platform and other products like Prism, Javelin and Parallels. We help brands to maximize the advertorial reach to their target audience pool, managed by a user-friendly dashboard. When it comes to digital advertising, we provide customized solutions backed by real time analytics, to help you plan, buy, measure & optimize TV & digital media. https://silverpush.co/

BTemplates.com

Tuesday 13 November 2018

Filipino Market Witnesses Next Gen Ad-tech Innovations

  22:42    


Booming markets across Asia-Pacific are witnessing a never before streak of advertorial innovations to win over the hyperconnected audiences, and Philippines is perched at the top when it comes to brands playing one-upmanship in every possible way to get noticed by their target consumers. Owing to the multi-screening habits of TV audience, standalone TV campaigns have become an outdated practice & it is not a secret to anyone in the advertisement industry. But still, TV remains the go-to medium for important launches & campaigns in the ATL marketing, and to make these campaigns yield desired results, the brands are turning to technological innovations like SilverPush’s REAL-TIME TV-Digital Sync Solutions.


REAL-TIME TV-Digital Sync Solutions
SIlverPush pioneered the mobile demand side platform(DSP) services in India in 2013 and have since then continuously expanded AI backed patented innovations for brands to get the best out of TV campaigns with TV measurement & optimization attribution models along with TV-Digital sync services which employ Automated Content Recognition technology. SilverPush offers its clients a “multi-screen TV-sync solution,” or a technology that detects television content which a company may use to trigger a digital campaign in real time.

SilverPush currently offers its solutions in 12 countries, namely India, the Philippines, Indonesia, Thailand, Malaysia, Vietnam, Japan, South Africa, Tanzania, Ghana, Egypt, and the United Arab Emirates.

Mobile Demand Side Platform

Mr. Kartik Mehta, SilverPush’s Chief Revenue Office said by next year, they also plan to expand to Hong Kong, Korea and Australia, and at some point, the United States.

“It’s been a conscious decision for us to kind of test and implement our innovations here in the Philippines before it spreads out to Southeast Asia. This has become our hub of innovation in Southeast Asia… We expect to see probably 300% jump in our revenues in the Philippines by next year,” he added.

He noted the company has grown 80% to 100% quarter-on-quarter the past year, making SilverPush confident it will maintain its climb in the Philippines.




   / /

  1 Comment

Friday 2 November 2018

SilverPush driven Technology led Advertisements in SEA

  00:34    

The booming business and a re-emerging economy have made the South East Asia Region as the upcoming competing hub for all technology driven advertisement companies. Ad-tech Company SilverPush, has embarked upon a journey in the same region to provide a seamless experience for advertisers through their ground breaking innovations like Content Recognition technology for video content to help and serve contextual ads in Real-Time.

 Founded in 2012, SilverPush has already established its name in the Indian ad-tech industry having created the first mobile demand side platform (DSP) in 2014, and is now ready to take over the SEA Region by setting up their base in one of their key markets.Since, the number of people turning to their second devices while watching television has increased rapidly, SilverPush aims to provide Real Time TV tracking and TV to digital sync solutions to help emerging and existing brands reach out to consumers at different platforms, strategically. Silverpush currently serves clients in six Southeast Asia markets- Singapore, Indonesia, Thailand, Malaysia, the Philippines and Vietnam and has already supported campaigns by regional brands like Unilever, Nestle, KFC, Coca Cola, Ford and many more.

TV Tracking Platform

 According to  Kartik Mehta, Chief Revenue Officer, SilverPush, “SiverPush’s further expansion into Southeast Asia is to help more brands operating in there to reach their multi-screening customers more effectively via their real-time TV tracking. “With one of the world‘s highest internet and mobile penetration rates, in addition to brands‘ investment on TV in the region, the Southeast Asian market has become our biggest priority“.

In addition to India and Southeast Asia, SilverPush is also now present in South Africa, Tanzania, Japan, Egypt and the United Arab Emirates and plans to expand into the United States as well as other emerging markets in South Asia, Africa and the Middle East.

   / / / / /

  No Comments

Subscribe to: Posts (Atom)