Which Is Better for Your Business – Manual or AI Visual Content Moderation?

Which Is Better for Your Business – Manual or AI Visual Content Moderation?

  02:55    Silver Push

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Visual content moderation is important for businesses or brands, especially if they have to deal with a lot of user-generated visual content. Any association with inappropriate content can damage their reputation, weaken consumer trust and result in decrease in...

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Our New research shows that 90% marketers consider brand safety a serious problem.

Our New research shows that 90% marketers consider brand safety a serious problem.

  02:38    Silver Push

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Brand marketers and Agency Heads across Southeast Asia believe ad placements across harmful content damage brand perception and result in revenue loss. The brand safety crisis, that first caught the attention of advertisers in a major way back in 2017, is even...

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Contextual Targeting Enables Marketers to Deal with Unpredictable Consumer Behavior

Contextual Targeting Enables Marketers to Deal with Unpredictable Consumer Behavior

  03:17    Silver Push

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Amid the coronavirus pandemic, marketers are witnessing a dramatic shift in the behavior of the consumers. Consumers are not behaving in the way that marketers have expected them to do. Their behavior has become unpredictable, inconsistent and erratic. For example,...

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Achieving Intelligent Content Moderation Through Computer Vision

Achieving Intelligent Content Moderation Through Computer Vision

  04:30    Silver Push

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The quantity and diversity of content on the internet are increasing dramatically. Loads of content in the form of videos, images and text is daily added to the internet by the users around the world. Online platforms such as social media sites, e-commerce sites,...

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  03:34    Silver Push

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How Computer Vision is Transforming Marketing? Computer vision is a powerful and revolutionary technology. Its use cases have emerged in various industries including retail, automotive, healthcare, defense, agriculture, banking and marketing. Computer vision...

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Using Computer Vision for Effective Visual Content Strategy

Using Computer Vision for Effective Visual Content Strategy

  02:46    Silver Push

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Visual formats such as images and videos are embraced by people over just a plain piece of text. Images and video enable brands to bring life to their messages, making consumers better understand their products and services. For brands, an effective and strong...

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Using Computer Vision for Effective Visual Content Strategy

Using Computer Vision for Effective Visual Content Strategy

  04:04    Silver Push

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Visual formats such as images and videos are embraced by people over just a plain piece of text. Images and video enable brands to bring life to their messages, making consumers better understand their products and services. For brands, an effective and strong...

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Sunlight x Mirrors – Video script

Sunlight x Mirrors – Video script

  04:00    Silver Push

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Energetic start Unilever recently launched Sunlight, a leading brand of laundry soap sold globally, in Egypt. With the promise of a refreshing scent that lasts up to 7 days. However, Sunlight was a late entrant in the market, where laundry soap is a highly...

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Impact of Prevailing Notions and Culture on Brand Safety

Impact of Prevailing Notions and Culture on Brand Safety

  05:15    Silver Push

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Brand safety is a relative concept that changes with time and depends on the prevailing notions and culture. Today, in the digital times, changes in people’s thinking and cultural norms occur at a much faster rate, and therefore, brand safety is much more frequently...

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New Research Highlights the Importance of Brand Safety

New Research Highlights the Importance of Brand Safety

  02:13    Silver Push

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Placement of ads in a brand unsafe environment tarnishes a brand’s image, weakens consumer trust, and results in decrease in revenue. Ensuring brand safety is very important for brands, whether small or big. Like previous research, new research also fully backs this...

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Mirrors Safe Goes Beyond Safety to Offer Brand Suitability

Mirrors Safe Goes Beyond Safety to Offer Brand Suitability

  01:22    Silver Push

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Programmatic advertising has made brands vulnerable to the risk of damage to their image. Placement of ads against unsuitable or harmful content can negatively impact the perception of a brand in the minds of consumers, which in turn can lead to decrease in sales....

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