Choosing Between Contextual Advertising and Audience Targeting – Which is Better?

Choosing Between Contextual Advertising and Audience Targeting – Which is Better?

  01:02    Silver Push

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Choosing Between Contextual Advertising and Audience Targeting – Which is Better? For marketers, choosing contextual advertising over audience targeting or vice versa has always been dilemmatic. Contextual advertising involves placement of ads on the basis of the...

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Silverpush Launches Mirrors Safe, An AI-Powered Context-Relevant Brand Suitability Platform

Silverpush Launches Mirrors Safe, An AI-Powered Context-Relevant Brand Suitability Platform

  06:09    Silver Push

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Silverpush Launches Mirrors Safe, An AI-Powered Context-Relevant Brand Suitability Platform Silverpush, a leading AI-powered technology solutions company, today announced the launch of their new brand suitability platform Mirrors Safe. This product forms...

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Silverpush Launches AI-Powered Brand Suitability Platform – Mirrors Safe

Silverpush Launches AI-Powered Brand Suitability Platform – Mirrors Safe

  04:48    Silver Push

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Mirrors Safe uses computer vision to provide unequaled brand suitability for in-video ad placement. Singapore, 20 May 2020: Silverpush has today announced the launch of its new AI-powered brand suitability platform – Mirrors Safe. Silverpush is well-acknowledged for...

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  01:56    Silver Push

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How are brands responding to COVID-19? A brand marketer survey across SEA market Brands have been profoundly affected by the coronavirus pandemic. Brands’ response to the coronavirus pandemic not only impacts consumers’ trust today, but it will also significantly...

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  23:28    Silver Push

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Understanding the Post Covid-19 Contactless Workplaces The coronavirus pandemic has changed many aspects of human lives. Many people are now working from home. The post Covid-19 workplaces will not be the same conventional workplaces that people have been familiar...

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  22:06    Silver Push

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Top Applications of Face Recognition Technology The work on face recognition technology started decades ago, but only recently this technology has achieved widespread use. A facial recognition system is used to identify a person from his face. A person can be identified...

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  21:56    Silver Push

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Is Computer Vision the Sure-Shot Solution to Brand Safety Woes? Today, brands are not only concerned about the return on investment (ROI) when they run an advertising campaign, but also about where their ads are appearing. They don’t want their ads to be placed...

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