Computer Vision set to transform Contextual Video Advertising

Computer Vision set to transform Contextual Video Advertising

  01:30    Silver Push

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The growth of video advertising Over the years, video contextual advertising has taken the center-stage in the online advertising space. Video advertising has become the preferred advertising method for many major brands and publishers. In fact, 2017 was known as the...

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TV sync and advertising in IPL

TV sync and advertising in IPL

  23:47    Silver Push

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Using TV syncing with other platforms for advertising to make it big this IPL season  Indian Premier League (IPL) is the biggest sports bonanza of the summer. One thing that the previous 12 editions of IPL have provided is that it gets bigger every year. Since...

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How in-video contextual advertising works?

How in-video contextual advertising works?

  23:17    Silver Push

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Few things break the flow of a narrative as much a non-context insert. The same holds good with respect to advertising. Various case studies show that even the best of advertisements, which have a feel-good factor about them, do not do well if they are not fitted...

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Improve your digital advertising strategy during global sporting events

Improve your digital advertising strategy during global sporting events

  03:43    Silver Push

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Sports have long been an integral part of human culture, with watching sports as a major past-time activity. Over recent years, sports viewership is on a rise with the increased awareness of various sports events as well as multiple streaming options. Especially with the...

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