Silver Push

SilverPush leads the industry with the best demand side platform and other products like Prism, Javelin and Parallels. We help brands to maximize the advertorial reach to their target audience pool, managed by a user-friendly dashboard. When it comes to digital advertising, we provide customized solutions backed by real time analytics, to help you plan, buy, measure & optimize TV & digital media. https://silverpush.co/

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Sunday, 17 June 2018

Parallels & Prism by Silver Push: TV to Digital Sync & TV Attribution Models

  23:41    


FIFA World Cup is here & advertisers are looking to maximize their reach & ROI through the most watched TV event of the world. Given the habits of hyper connected audience shuffling across screens while watching live TV, their attention is getting harder to be captured. Thanks to platforms like Silver Push PARALLELS TV Ad Sync, the simultaneous digital ad deployment through cross-screen marketing enables incremental reach of TV ads. 

TV Ad Sync System
PARALLELS TV Ad Tracking technology lets marketers capture live in-game moments like-
  • Goal Score
  • Penalty Shoot Out
  • Red/Yellow Cards
  • Fouls
  • Off-Side

In other words, at all the crucial live moments, thus letting advertisers make the most of moment marketing. PARALLELS tracks real-time TV ads and deploy digital ads in the same time-stamp on social media, search, video and other platforms. PARALLELS digital sync also offers advertisers an opportunity to raid their rival’s reach, by synchronizing digital ads with the competitor’s TV spots.  The timely digital sync leads to better brand recall while keeping the marketing spend under control and enables higher CTR, 25% increase of the full viewing of your commercials& up to 25% of Global GRP (TV and Web).

Since the introduction of TV as an entertainment medium, it has been the go to & most popular advertorial choice of important product launches & mass advertisement for brands. However, TV advertising campaigns should be measurable, quantifiable and analyzed in real-time for better ROI and optimization. 
TV Attribution Model
SilverPush PRISM TV Attribution Tool brings real time insights on multiple factors like-
  • digital surge spawned by TV ads,
  • identifying best performing channels. Time slots, locations etc.

In other words, Track TV spot impact on your digital assets and your brand’s SOV across TV & Digital medium.Along with TV, Prism also offers Unified Digital & TV reports that make cross screen advertising scientific and maximizes the ROI and reach.

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Wednesday, 13 June 2018

TV Attribution & Mobile Ad Inventory Platforms

  23:49    


Helping companies grow their marketing reach & making their advertisement more effective & relevant to the customers is driving the SilverPush growth story since the company was founded in 2013. Among the various advertisement platforms from the pioneers of tech enabled advertisement, SilverPush provides marketers with the access to a top quality global audience pool verified by 3rd party companies like MOAT Analytics, with a greater focus on transparency, making it the best demand side platform company in India. SilverPush DSP reach provides mobile advertisement through various formats like Native, Video, banner & rich media. 

DSP
Overtime, SilverPush DSP has evolved asa handy tool for marketers to control each & every aspect of their campaigns. The easy to use dashboard lets you optimize the campaign with multiple targeting based on factors such as-
·         Geo targeting
·         Demographic targeting
·         Frequency capping
·         OS & Device targeting
·         Day Parting

SilverPush DSP also provides real-time insights to automatically (through machine learning algorithms) optimize your campaigns based on multiple data points from past campaigns & predicted outcomes. Their DSP platform is far reaching with inventory available form global exchanges, app developers, and websites & ad networks.

The other important highlight of SilverPush growth story has been led by the success of TV media measurement & digital syncing platforms, Prism & Parallels respectively. Prism by SilverPush has gradually become the go to tool for advertisers to measure the impact of TV advertisement. It offers detailed understanding of TV to digital transference of media consumption & its subsequent impact on the brand growth, impressions & conversions etc.

SilverPush Prism also provides conversion analytics through multi-touch attribution for connecting TV ads with sales with granular &actionable insights into how TV drives conversions. Whether you want to see the effectiveness of a single spot, improve the performance of on-air campaigns, optimize spend, inform strategy and buying or understand the total impact of TV, SilverPush Prism has got you covered.

Real Time TV Tracking

It has also become the best tool for Programmatic TV advertisement, serving liner TV marketers with the best TV attribution models for better results, making it the best real-time TV tracking platform in the industry.



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